IIRF Online > Marketing > Marketing Fundamentals > Market Research > Introduction to Market Research
Introduction to Market Research by Coursera
Skills you will learn!
Curriculum
2 Topics
Introduction to the Course and Instructor
Course Overview
4 Topics
Understanding Market Research
AI-Enhanced Market Research
Market Research: An Important Investment for Long-Term Viability
Practice Quiz
7 Topics
Unraveling Research Mysteries: Exploring the Core Types—Exploratory Descriptive and Causal
Introduction to the Three Types of Market Research & Type 1: Exploratory Research
Market Research Type 2: Descriptive Research
Market Research Type 3: Causal Research
Primary Research versus Secondary Research
Seven Types of Market Research and How to Improve Them
Practice Quiz
4 Topics
Two Main Types of Data
Methods of Data Collection
The Power of Data Collection: From Market Research to Marketing Success
Practice Quiz
6 Topics
Market Trends
Measuring Customer Preference
What is Market Share and How Do You Calculate It?
How to Conduct a Market Trend Analysis (and Stay Three Steps Ahead of the Competition)
Graded Quiz
Practice Quiz
Introduction to Market Research
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