How to Get Started in eCommerce by Futurelearn
Discover the basics of eCommerce and develop frameworks to boost your chances of success when selling online.
Course Highlights
- Define what is an e-commerce platform
- Apply the 9Ps of eCommerce: the discrete activities that underpin every aspect of an eCommerce business
- Identify eCommerce platforms that you need to power your store
- Compare some of the payment mechanisms that you need to get paid by your customers
- Evaluate what exactly is a marketplace
- Explore selling on the biggest marketplaces, Amazon, and eBay and others
Skills you will learn!
Curriculum
5 Topics
Welcome to this ExpertTrack
Trends in eCommerce today
Know the major eCommerce business models
The importance of frameworks
Weekly wrap up
5 Topics
Welcome to Week 2
Understanding and using eCommerce platforms
Projects and partners
Payments and performance in eCommerce
Weekly wrap up
5 Topics
Welcome to Week 3
What exactly is a marketplace?
Selling on Amazon
Selling on eBay and other marketplaces
Course wrap up
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How to Get Started in eCommerce
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