Learn to measure and analyze e-commerce performance effectively in Google Analytics 4 (GA4). Begin by exploring data collection methodologies in GA4, followed by key configuration essentials for optimal setup. Explore e-commerce measurement techniques specific to GA4, enabling users to track sales and customer interactions accurately. Master data visualization through Looker Studio and create compelling and insightful reports. Demonstrate your knowledge by building a real Google Merchandise Store dashboard proving real-world application of the tool.
Google Analytics 4 for Ecommerce