IIRF Online > Marketing > Digital Marketing > Google Analytics > Getting Started in Google Analytics
Getting Started in Google Analytics by Coursera
Course Highlights
- Set up a Google Analytics account and add your website.
- Understand how Google Analytics organizes data.
- Interpret the Audience, Acquisition and Behavior reports.
Skills you will learn!
Curriculum
6 Topics
Create a Google Analytics account and connect your website.
Add a View to eliminate internal traffic.
Understand 'The Funnel' and how it is used in Google Analytics.
Explore the various user-defined parameters in the Audience Overview report.
Interpret the data from various Audience reports to make effective decisions.
Interpret the data from Acquisition and Behavior reports to make effective decisions.
Getting Started in Google Analytics
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