Course Highlights
  • You will learn about branding and promoting and selling your fashion designs.
  • You will learn about: Social Media, E-commerce, Print Campaigns, Email Marketing, Branding vs Marketing, Brand Identity, different channels of promoting designs
  • You will learn the use of advertising campaigns and media usage to promote your brand
  • You will learn about Fashion Shows and Public Relations (PR)
  • You will learn about Brand Equity ~ the power of Brand!
Skills you will learn!
Curriculum

11 Topics
Introduction to Course - Overall view of Course Content
Brand Cohesiveness & Consistency. Different channels of promoting your Brand
Marketing vs Branding: What is the difference. Identifying your customer.
Marketing Strategies: Defining your Ad Campaign. Social Media: PART 1
Social Media-Part 2 - The making of "Revolve" - mastery in Social media.
Print Advertising: Catalogs Cookbooks Editorials etc.
Websites On-Line marketing Global visibility Website builders etc.
Fashion Shows. Creating a Buzz. Public Relations (PR).
Email Marketing: Funnels and Lead Generators.
Brand Equity: Creating the Ultimate Powerhouse. My Ralph Lauren story.
Tips for Success. Words of Wisdom. Conclusion.

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Fashion Marketing Strategy: How To Promote & Sell Your Brand

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