CurtinX: Strategic Brand Management by Edx
Examine product/brand management decisions and investigate the strategies and tactics to build, measure and manage brand equity.
Course Highlights
- How to identify and establish brand positioning and values
- How to plan and implement brand marketing programs
- How to evaluate a brand equity management system
- How to design strategies that retain existing brand resonance
Skills you will learn!
Curriculum
CurtinX: Strategic Brand Management
Related Brand Management Courses
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