Course Highlights
  • Recognise how internal service impacts external service
  • Define internal and external customers
  • Determine factors that create customer value
  • Link service to outcome
  • Identify needs of internal and external customers
  • Develop strategies to support the modern day customer - inclusive of the ‘millennial’ customer
  • Develop strategies to gain an emotional connection with your customer

Skills you will learn!
Curriculum

1 Topic
Welcome to How to Understand Customer Needs

2 Topics
The Service Profit Chain
The Relationship Between Employee and Customer Satisfaction

4 Topics
A Focus on the Internal Customer
Identifying External Customer Needs
Why Employee Satisfaction is Key for Customer Satisfaction
A Quote from Mark Cuban

11 Topics
Identifying the Modern Day Customer
Strategies for the Modern Day Customer
The Modern Shopper - Some Stats
Expectations of Our Customers
Why Exceed Customer Expectations
Personalised Customer Experience
Rogue Wallet Gets it Right
Personalising for Your Customers
Buying Habits of Contemporary Customers
The Link Between Decision Making and Emotions
Explore More

1 Topic
What’s Your Game Plan?

1 Topic
How to Understand Customer Needs

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The Customer: How to Understand Their Needs (BITE SIZE)

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