IIRF Online > Marketing > Branding > Brand Management > Brand Management: Build Successful Long Lasting Brands
Brand Management: Build Successful Long Lasting Brands by Udemy
A detailed professional guide to plan, create, grow and manage brands that create immense value over time.
Course Highlights
- Plan successful brand
- Grow your brand
- Learn how to brand 360 degrees
- Develop a Valuable and Lasting Brand
Skills you will learn!
Curriculum
6 Topics
Intro to Principles of Brand Management Course
Nurturing Brands
Defining brands
Brands matter
Brands promises
Brands promises hierarchy
5 Topics
360 Brand experience
Designing memorable experience
Evolutionary Interpretations
Characteristics of successful brands 1
Characteristics of successful brands 2
6 Topics
Brand differentiation 1
Brand differentiation 2
Added value
The importance of surround
Service mapping
Added value of co-creation
3 Topics
Intro to Strategic Brand Management
Growing Brands
Model of strategic brand building process
6 Topics
Brand vision - Envisioned future
Brand vision - Brand purpose
Brand vision - Brand value
Learning history
Organisational culture
Competing values frameworks
4 Topics
Staff as brand builders
Aligning brand - staff values
Brand objectives
Need states in yoghurts
5 Topics
Audit brandsphere - Corporation
Audit brandsphere - Distributors
Audit brandsphere - Consumers
Audit brandsphere - Competitors
Audit brandsphere - Marketing environments
4 Topics
Brand essence
Brand resourcing
Brand evaluation 1
Brand evaluation 2
Brand Management: Build Successful Long Lasting Brands
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