IIRF Online > Personal Development > Personal Brand Building > Personal Branding > Brand Identity: How Branding Works and Building Your Personal Brand
Brand Identity: How Branding Works and Building Your Personal Brand by Futurelearn
Discover the secrets behind successful brands and how you can use the same techniques to create an effective personal brand.
Course Highlights
- Compare different promotional tools and techniques
- Identify brands that are successful and investigate your associations
- Develop your personal style guide
- Summarise key aspects of marketing communications
- Apply marketing-communications thinking to promote you: your brand
- Appreciate cultural differences and the factors that contribute towards them
- Develop cultural empathy and consider how this can impact brand decisions or perceptions
- Investigate which market is right for you to operate within and develop your presence
Skills you will learn!
Curriculum
5 Topics
Welcome
Promotional tools and techniques
Successful brands and their associations
Your style guide
Wrapping up Week 1
5 Topics
Welcome to Week 2
Marketing communications
Promoting you
Bring it all together
Wrapping up Week 2
5 Topics
Welcome to Week 3
Cultural differences
Cultural empathy and its impact
Choosing a market
Course revision and summary
Brand Identity: How Branding Works and Building Your Personal Brand
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