IIRF Online > Personal Development > Personal Brand Building > Personal Branding > Introduction to Personal Branding
Introduction to Personal Branding by Coursera
Skills you will learn!
Curriculum
4 Topics
Introduction
MOOC Learning Objectives
Tweet me!
Introduce Yourself
9 Topics
Personal Branding: Why bother?
How Personal Should Your Brand Be?
Why the Myers-Briggs (and similar) assessment
An Overview of the History of Personal Branding + Additional Readings
Personal Branding and Leadership
Does the whole idea of self-promotion feel wrong?
Assignment: Discovering your Myers-Briggs Personality Type
What is your perception of Personal Branding now?
Assignment: Report your Meyers-Briggs type
11 Topics
The Heart of Authenticity: Choosing Your Three Cornerstone Words
The Importance of Authenticity
Brand Authenticity & Your Photo
Revisiting your Three Words & Other Infrastructure
Your Mission Statement
Choosing your Board of Directors
Tips for Looking Your Best in Photos
Background Reading on Mission Statements
How to Choose the Members of Your Board of Directors
Assignment: Identify those 3 little words
Assignment: Share your mission statement!
9 Topics
Choosing the Best Social Media Platforms for Your Brand
A Bit About Twitter
Twitter Walk-Through
Choosing free vs. paid digital real estate
A Look at Social Media Platforms
Twitter Guides and Tutorials
Creating your Brand's Maintenance Plan
Why You Should Create an Update Schedule for Social Media
To Automate or Not to Automate!
12 Topics
Reputation management: what is it and why does it matter?
How to Create an Alert in a Search Engine
A Bit About Mistakes
The Highlights of Digital Privacy- and love for Brooks Hall
The Reputation Economy: Managing Your Online Identity in the Age of Google
Reply All podcast episodes
Creating Strong Passwords
Assignment: Impress us!
Quiz: Reputation Management
Quiz on Digital Privacy
What was the most valuable exercise?
What assignment was the least helpful?
Introduction to Personal Branding
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