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2024 Mobile App Marketing & App Store Optimization ASO by Udemy
ASO Growth hacking for mobile app & game marketing ( iOS and Android). App Store Optimization ASO and digital marketing
Course Highlights
- This mobile app marketing masterclass will teach you everything you need to know to promote your app to millions of users. The simple, step-by-step, over-the-shoulder instructions will cover all important topics like App Store Optimisation, Facebook & Instagram Ads, Universal App Campaigns, Search Ads and much more.
- App Store Optimisation and how to get tons of downloads for free
- How to get featured in the Apple App Store or Google Play Store using ASO
- Difference between SEO vs. ASO and how to create the right strategy
- How to create amazing app icons, screenshots and videos that convert users
- Case study: how to launch and get thousands of pre-orders
- How to take advantage of the amazing A.A.R.R.R. model
- How to monetise your app and choose the right pricing strategy
- How to get free users with proper marketing
- How to scale your app and use paid marketing with ASO
- How to grow your social media profiles and get free influencers
- How to avoid un-installs and increase "retention"
Skills you will learn!
Curriculum
8 Topics
5 Essential ASO Strategies To Boost Your Keyword Ranking in 2024
Welcome to the course
What you will learn
How to use this course
Meet your instructor
Bonus: Continue learning with me
Bonus: Discount code for my #1 best-selling course
What's next
10 Topics
Introduction
ASO vs. SEO
What really is ASO?
How to easily & quickly get the perfect icon
What screenshots convert best to installs?
What are the ultimate Android screenshots?
How to get incredible screenshots?
How to level up with App Store videos
Metadata & keywords for more installs
Next step
12 Topics
Introduction
How to create the ultimate Title (iOS)
Craft a Subtitle that will get you more installs (iOS)
How to optimise your Keyword Field (iOS)
The ultimate App Store description (iOS)
Other iOS metadata pieces
The perfect Android Title
Short Description to get more installs
The ideal Long Description (Android)
Get AI to do the work for you
Keywords vs. Keyphrases
Next step
9 Topics
Introduction
How to analyse keywords
ASO ranking factors you need to know
How to be #1 on any keyword
How to find the perfect keyword for your app or game
How to find the perfect keyword for your app or game (continued)
Use App Store Version Experiments to become #1 (iOS)
Use Play Store Experiments to become #1 (Android)
Next step
8 Topics
Localise your app or game and get more global installs
How to get amazing Ratings & Reviews
How to get feared and become the App or Game Of The Day
Use Live events to get more free marketing (iOS)
The hidden traffic from WatchOS and WearOS
Get the edge by harnessing tablet ASO
How App Clips lead to more revenue (iOS)
Next step
8 Topics
Introduction
Short-format vertical video (TikTok YouTube Shorts Instagram Reels)
Long-format horizontal video (YouTube)
Text-based (LinkedIn Medium Twitter Blogs)
Audio-based (Podcasts)
Group based (Reddit Facebook)
PR-based
Next step
13 Topics
Introduction
How to get low-cost top-performing content for your ads
How to solve the Attribution problem
My Four-Step-Testing-System
How to hardness the adverting power of Google (Android & iOS)
Easiest advertising tool: Search Ads (iOS)
How billion-dollar companies are created through Facebook & Instagram ads
Become an industry leader on TikTok
Bonus Interview: paid marketing vs. organic growth
Bonus Interview: Acquire companies not just users
Bonus Interview: Acquire companies not just users (continued)
Bonus Interview: Acquire companies not just users (continued)
Next steps
5 Topics
Bonus Interview: Grow your app with TikTok
AMA (Ask Me Anything) with SubClub
Live review of apps with App Masters
Live review of apps with App Masters (2)
How much should you pay for app install on Facebook Ads?
1 Topic
What you learned and what to do next
2024 Mobile App Marketing & App Store Optimization ASO
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