IIRF Online > Marketing > Video & Mobile Marketing > App Marketing > GalileoX: Marketing your Android apps
GalileoX: Marketing your Android apps by Edx
Creating and designing marketing activities to promote, monetize and increase the number of your app users.
Course Highlights
- How to Monetize your application
- Learn when to use ads to Improve user experience
- How to get, engage and maintain your user base
- Display Banner and Interstitial ads in an app
- Licensing and monitoring your application
- Publishing your application
Skills you will learn!
Curriculum
7 Topics
Introduction to monetization
Why and how to monetize your App
How to monetize apps using subscription & in-App purchase
How to monetize apps using Advertising
Data from App Market
Tools: Admob
Showing Tools: Analytics Adwords Facebook
7 Topics
Business Models
Monetization Models Advertising
Monetization Models: In App Purchase
Increase your Retention and Revenue with Gamification and Payment Gateway
Key Performance Indicators
Extra PRO Native Ads
IAPs + Advertising = Killer Combination
8 Topics
User Acquisition
Introduction to User Acquisition
User Acquisition Strategies
SEO for the App stores
Introduction to Advertising
Performance Advertising
Advertising Acquisition
Tools for creating the correct message
7 Topics
Technical implementation on Android
Analytics
Notifications
Remote Config A/B Testing
Onboarding Process
Implement firebase invites and dynamic links
Admob
3 Topics
Facebook
Facebook Analytics
Facebook Audience Network
GalileoX: Marketing your Android apps
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