Principles of Service Management by Futurelearn
Your customers are your key resource. Explore a service-based approach to marketing and management that can better serve them.
Course Highlights
- Identify and understand central theories, concepts and models within service management
- Apply relevant theories, concepts and models to common service management challenges
- Explore the relevance of and opportunities for service-based thinking in business operations
Skills you will learn!
Curriculum
5 Topics
Week 1 - Service as a perspective on business
Week 2 - The importance of service orientation
Week 3 - A profitable service business
Week 4 - Managing a service business
Week 5 - From manufacturing to service (logic)
Principles of Service Management
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