IIRF Online > Marketing > Video & Mobile Marketing > App Marketing > Mobile App Marketing 2024 ASO, Advertising & Monetization
Mobile App Marketing 2024 ASO, Advertising & Monetization by Udemy
Get 1,000,000+ downloads with app store optimization ASO (SEO) and strong monetization for a great mobile app business
Course Highlights
- Get 1,000,000+ downloads for your app
- Top app monetization strategies
- Improve user retention, engagement, reviews and minimize uninstalls
- Personal help from the instructor in office hours and via messages in the course
- You will learn ASO (app store search optimization) and rank highly in Apple App Store and Google Play
- Get publicity for your app which will give you wide exposure
- Learn about mobile app business models
- You will learn how to grow your business beyond just apps
- You will be able to more accurately predict which app ideas might be good and which might not be too good
- You will become a much stronger mobile app entrepreneur
Skills you will learn!
Curriculum
4 Topics
Mobile app marketing and ASO course welcome and what to expect
How to get more downloads by using the course and network with students
How to increase your chances of getting featured by app store
WORKSHEET: Fill this out with strategies as you go through the course
14 Topics
ASO introduction with keyword basics
Practical keyword research example
WORKSHEET AND EXAMPLE: Runner game keyword research
How to make your app strong and competitive in app store search results
WORKSHEET: ASO engagement signal optimization
Keywords field for Apple App Store
Free keywords that you don't need to add to Apple App store keyword field
How to write the title for your Android or iPhone app
How to write the mobile app description
ASO for competitive keywords
Practice activity: Competitor keyword research and many other keyword topics
App localization: Get hundreds of percent more downloads
App icon design to boost downloads and ASO ranking
App marketing quiz
4 Topics
Introducing the LoveUp app full example with keyword research and ASO
Applying app-related keyword research tools and other strategies
Using the keywords to write Android and Apple store listings
My attempt at rewriting their titles for Android and Apple App Store
4 Topics
SensorTower's Keyword Spy tool
SensorTower's Keyword Optimization tool
SensorTower's Keyword Research tool
Mobileaction
2 Topics
UPDATE: Something business-altering that happened to my app!
UPDATE 2: About 45 days after previous video
3 Topics
SEO for your app URL in Google search
SEO for your website
ASO vs. SEO quiz
3 Topics
3 winning ways to launch your app!
Release your app on iPhone or Android? Or another way?
WORKSHEET: App launch plan
4 Topics
Many additional tips to keep people from uninstalling
How to increase session lengths and influence your ASO ranking
REVIEWS: Many ways to increase the number of good reviews and avoid bad reviews
How to get people to use the app regularly
8 Topics
Common and most popular ways to make money form your app
Apple revenue share goes down to 15% instead of 30%
Free vs. paid & how much should you charge for your app
Rewarded ads monetization strategy
The "whale" monitization pattern
The strategy to make a lot of money with ads using smart ad mediation software
Ideas to monetize your app experience from outside of the app stores
Unusual monetization strategy with merchandise
4 Topics
How to build in virality to your mobile app
Viral coefficient introduction
Viral coefficient calculator
One place to put all your important pages and share
3 Topics
Growth hack to get a spike in downloads make more revenue & get featured
Coupon sites where you can promote discounts or and promotions you do
Four cool and unique ways to promote anything including mobile apps
4 Topics
My take on influencer marketing
2 EMAIL TEMPLATES: How to pitch influencers for FREE and discounted promotion
How to get on the radio and podcasts
The exclusive
2 Topics
Photo and social apps - thoughts
Reskinning apps: How to make money and get downloads
3 Topics
6 ways to protect your intellectual property
Creating a moat around your business
For first-time entrepreneurs: More on moats barriers and long-term competition
5 Topics
Outsourcing section introduction
Should you hire an agency or a developer to build your app
Outsourcing nightmares from my clients
Tools and techniques to learn to code on your own in a few months
Founder dating?
6 Topics
Section introduction
App ASO and promotion case study with a fun sexy party game
Knappily app ASO keyword research case study
Agoraphobia app
Vastu in the home app case study
TaskMania todo app
5 Topics
Social media automation section introduction
Hashtag marketing introduction
How to rank highly in hashtags and drive engagement and traffic
Social media automation tools
Showing SocialOomph
4 Topics
Section introduction "I tried YouTube and..."
YouTube SEO crash course
Game apps game play tutorials
Nifty YouTube growth hack for mobile apps
3 Topics
Ads section introduction
Setting up a fresh Google Ads account
Adding Google ads to promote Android apps in Google Play Store
1 Topic
Setting up your first ad
1 Topic
Discussion of mobile app platforms and different app stores
2 Topics
How to get the course certificate
Bonus lecture
Mobile App Marketing 2024 ASO, Advertising & Monetization
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