IIRF Online > Marketing > Social Media Marketing > Instagram Marketing > Instagram Marketing: Instagram Essentials and Content Creation
Instagram Marketing: Instagram Essentials and Content Creation by Futurelearn
Learn how Instagram works and how to create great content that the algorithm rewards.
Course Highlights
- Determine the key benefits of marketing and advertising on Instagram
- Determine how a post is processed by the Instagram algorithm and identify the factors that influence ranking
- Define ‘great visual content’ in terms of its characteristics and qualities
- Apply strategies to grow and develop an organic instagram following and influence
Skills you will learn!
Curriculum
9 Topics
Background to Instagram
Benefits of Instagram Marketing
Understanding the Instagram algorithm
Top Factors Which Influence Ranking
Creating Great Content
Maintaining a Consistent Theme
Planning a posting Schedule
Designing Grids
Sparking an Emotional Reaction
Instagram Marketing: Instagram Essentials and Content Creation
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