IIRF Online > Marketing > Social Media Marketing > Instagram Marketing > Instagram Marketing 2024: Hashtags, Live, Stories, Ads &more
Instagram Marketing 2024: Hashtags, Live, Stories, Ads &more by Udemy
Watch me take an account from an idea to 40k followers in 4 months. 14 hours instruction, 8 hours of BTS videos
Course Highlights
- Learn how to create a successful themed, business, or personal account on Instagram
- Be able to pick an effective name for their account
- Understand the platform specific and growth marketing jargon associated with Instagram
- Create an attractive logo and further optimize their profile bio, name, & call to actions.
- Use and operate analytics tools like Iconosquare & HypeAuditor
- Analyze and understand why content on other accounts work
- Design a cost & time effective content strategy that works for long term growth
- Research and network with other competitor accounts in their space
- Create their own first batch of high quality content optimized for attention on Instagram
- Find the best images for use on Instagram and prevent copyright complications
- Use scheduling tools like Buffer & Later to better control & manage their future posts
- Use Photoshop to create custom images
- Use Pablo to rapidly create quote & motivational images
- Use Final Cut Pro and adobe Premiere to successfully put together and export Instagram videos
- Shoot their own personal video for Instagram
- Identify strong performing posts that complement their content strategy and re-gram them
- Identify, research, and pick the best hashtags for each of their posts
- Increase engagement in their posts with effective caption and CTA strategies
- Create and deploy an effective "dummy account strategy"
- Create a high performing and low effort habit schedule for growing their account
- Find and select the best opportunities for growing their accounts through shoutouts
- Setup and monitor follow, like, & comment bots in a tasteful way that brings attention to their account
- Create a workflow and design a system for their content production
- Post an effective job ad online to find help in scaling their content production
- Trial and decide which freelancers are right for their account and their content strategy
- Make money through their account in 4 different ways
- Use mobile optimized tools like Linktree for lead generation
- Design and execute an effective Instagram Story strategy
- Design and monitor Instagram ads designed to accelerate their account growth
- Navigate the Facebook advertising platform and use it effectively for Instagram
- Design and run effective Instagram Live sessions that result in account growth & engagement
- Use advanced tools like Jarvee for coordinating multiple accounts and automating content
- Use advanced tools to automate outreach for promotional strategies, like shoutouts
- Design and run successful competitions that are legal and cost effective
Skills you will learn!
Curriculum
3 Topics
Course overview
Join our community on Slack!
Review sheets resources activities - all in one PDF
20 Topics
Intro to section 1
The 3 types of accounts
What goes into a great account + jargon
UI walkthrough - Creating a dummy account
Picking a name
Naming pro-tips
Follow Along - What to do when a name is taken
Follow Along - How I got my name
Name vs username
What goes into a good logo
Getting design done for your profile picture
Follow Along - How I got my logo
What goes into a good bio
What you should say in your bio
CTAs & links
Follow Along - Putting it all together
Instagram Insights & Iconosquare
EXTRA: Optimizing your bio link (how to get pretty links)
EXTRA: Protecting your account
Review & Recap: Section 2
7 Topics
Intro to section 2
The 3 types of content
What works on Instagram + common themes
EXTRA: Planning for aesthetics
8 accounts worth studying
Follow Along - InnovationStation content strategy
Review & Recap: Section 3
6 Topics
Intro to section 3
Researching competitors
Follow Along - Listing out competitors
List out people to reach out to
UI walkthrough - laying the groundwork
Review & Recap: Section 4
20 Topics
Intro to section 4
Image best practices
Alternate image sizes
How to find good images
Quick add apps
Using Canva
Follow Along - Using Canva
Using Pablo to make images
Using Photoshop
Intro to creating video posts
How to use other people's videos
Shooting your own video
Using Final Cut Pro (part 1)
Using Final Cut Pro (part 2)
Follow Along - Using Final Cut Pro (part 1)
Follow Along - Using Final Cut Pro (part 2)
Follow Along - Hyperlapse of putting together a video in Adobe Premiere
UI walkthrough - creating your first batch of content
Follow Along - Creating your first batch of content
Review & Recap: Section 5
10 Topics
Intro to section 5
Elements of a good post
Writing a killer caption
How to add invisible line breaks
Calls to action
What are hashtags?
Picking the best hashtags
When is the best time to post?
Follow Along - Posting
Review & Recap: Section 6
6 Topics
Setting up a habit schedule
Using your dummy account correctly
Curating your posts
Using Followers GoLike
5 ways to up your comments
Review & Recap: Section 7
9 Topics
Intro to shoutouts
Shoutout best practices
How to find shoutout partners part 1
How to find shoutout partners part 2
Paid shoutouts (optional)
Follow Along - Paid shoutouts 1
Follow Along - Paid shoutouts 2
Advanced strategies for shoutouts
Review & Recap: Section 8
11 Topics
Intro to growing and automating content production
Creating a workflow for content production
Dividing your workflow
Follow Along - Dividing your workflow
Writing requirements
Deciding what help you need
Finding freelancers online
Writing a job post for Upwork
Running trials & posting on Upwork
Using Later for scheduling posts
Review & Recap: Section 9
9 Topics
Intro to making money on Instagram
#1 Selling shoutouts
Building a price list for shoutouts
#2.1 Affiliate marketing
#2.2 Selling your own stuff
#3 Flipping your account
#4.1 Leads - Linktree
#4.2 Leads - Landing pages
Review & Recap: Section 10
8 Topics
Intro to stories
The anatomy of a story
Strategies for stories
How to post stories - UI walkthrough
Follow Along - Posting a story
Follow Along - Innovationstation story strategy
Stories best practices
Review & Recap: Section 11
7 Topics
Intro to Instagram ads
3 types of Instagram ads
Boosted posts
Instagram feed ads (part 1)
Instagram feed ads (part 2)
Story ads
Review & Recap: Section 12
7 Topics
Intro to Instagram live
What is Instagram live and what does it work for
Instagram live UI walkthrough
Promoting your live
Follow Along - Setting up the giveaway for Instagram live
Follow Along - Screen recording of live session
Reviewing live performance
7 Topics
Intro to automated outreach
Types of outreach
Semi-automatic S4S outreach
Semi-automatic S4S outreach - followup
Using Jarvee for automated outreach
Jarvee outreach - followup
Review & Recap: Section 14
6 Topics
Intro to competitions
Giveaways vs. competitions
How to run competitions
Giveaways
Follow Along - Innovationstation giveaway
Review & Recap: Section 15
4 Topics
Intro to bots
Options for creating bots
Setting up Instavast
Review & Recap: Section 16
14 Topics
Intro to zombies
Creating a zombie account
Proxy vs VPN
Coming up with names and bios for zombies
Follow Along - Setting up a zombie account
How to get phone numbers for zombies
Adding logos to zombies
Setting up a VPS & Jarvee preview
Setting up AWS
Intro to Jarvee
Jarvee tools (part 1)
Jarvee tools (part 2)
Jarvee tools (part 3)
Review & Recap: Section 17
13 Topics
Follow Along - 425 followers
Follow Along - 557 followers
Follow Along - 2374 followers
Follow Along - 3961 followers
Follow Along - 4237 followers
Follow Along - 5894 followers
Follow Along - 11242 followers
Follow Along - 12900 followers
Follow Along - 25000 followers
Follow Along - 34000 followers
Follow Along - 40000 followers
Follow Along - 45000 followers
Follow Along - 60000 followers
1 Topic
Bonus Lecture
Instagram Marketing 2024: Hashtags, Live, Stories, Ads &more
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