IIRF Online > Marketing > Social Media Marketing > YouTube Marketing > Twitter, LinkedIn, and YouTube Marketing
Twitter, LinkedIn, and YouTube Marketing by Coursera
Course Highlights
- How to use Twitter's platform and advertising features to engage with an audience in real-time
- How to use social selling tactics and LinkedIn's B2B advertising features to engage with prospects
- How to use video and YouTube to reach an audience
Skills you will learn!
Curriculum
40 Topics
Twitter Concepts
Platform Features
Setup and Customization
Profile Promotion
Profile Management
Hashtags
Periscope
Ads Manager
Campaign Objectives
Ad Auctions
Campaign Setup
Analysis and Reporting
Welcome to the course!
Glossary of Digital Marketing Terms
Module Introduction
Twitter Terminology
Using Twitter to Engage an Audience
Summary
Tweets
Setting up a Twitter Campaign Using Ads Manager
Summary
Ad Formats
Targeting
Summary
Campaign Optimization
Deriving Insights from Twitter
Summary
Additional Resources
Graded Quiz
Practice Quiz
Practice Quiz
Practice Quiz
Practice Quiz
Graded Peer Review
Who are you? What are your expectations?
Why do businesses use Twitter?
What does it mean to be an egg on Twitter?
Have you ever seen a Twitter Ad?
Does Twitter have customer service?
8 Twitter Hashtag Research Tools
50 Topics
Social Selling and Personal Branding
Social Selling
The Benefits of Personal Branding
LinkedIn Concepts
Features and Functions
Company Page
LinkedIn Posts
LinkedIn Social Plugins
LinkedIn Influencers
Campaign Manager
Sponsored Content Ads
Display Ads
Sponsored Message Ads/InMails
Dynamic Ads
Lead Generation Forms
Advertising Strategy
LinkedIn Analytics
Campaign Performance
Module Introduction
Summary
Making the Most of LinkedIn
Premium Accounts
Using LinkedIn to Engage an Audience
Summary
LinkedIn Groups
Setting Up A LinkedIn Campaign Using Campaign Manager
Summary
Content Calendar
Text Ads
Targeting
LinkedIn Ad Campaigns
Summary
Conversion Tracking
Summary
Additional Resources
Graded Quiz
Practice Quiz
Practice Quiz
Practice Quiz
Practice Quiz
Practice Quiz
Graded Peer Review
Do you connect with strangers?
What type of content do you post on LinkedIn?
Do you engage with company announcements on LinkedIn?
Have you ever seen family vacations advertised on LinkedIn?
How do you build relationships on Linkedin?
Social Selling – How to Connect with the Modern Buyer
How to Build a Social Selling Routine
How Leaders Can Measure Social Selling Success
34 Topics
Misconceptions and Benefits
Important Distinctions
Social Video Types
YouTube Concepts
Platform Features
Channel Setup
Channel Promotion
Channel Management
Ten Creative Fundamentals
Creative Lifecycle
YouTube Native Formats
Module Introduction
Summary
Channel Updates
Summary
Building a Sustainable Community
Video Campaign Creation
Video Ad Creation
Summary
Presentation – Switch on your 2021 Social Media Game Plan
Additional Resources
Congratulations!
Graded Quiz
Practice Quiz
Practice Quiz
Practice Quiz
Graded Peer Review
Social Media Campaign Targeting Plan
How does YouTube compare to TV?
Have you ever subscribed to a YouTube channel?
What type of YouTube videos get the most views?
The Key Role of Video Marketing
6 Proven Tips to Promote Your Video Content
10 Ways to Grow Your YouTube Channel
Twitter, LinkedIn, and YouTube Marketing
Thank You!
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