IIRF Online > Business > Industry > Medical Device Development > Pharmaceutical and Medical Device Innovations
Pharmaceutical and Medical Device Innovations by Coursera
Skills you will learn!
Curriculum
16 Topics
Recap of Healthcare Marketplace Specialization
Meet Steve Parente (or "My Five Hats")
1.1.0 Overview; Pharmaceutical Industry: Trends in Drug Development
1.1.1 Pharmaceuticals: From Bench to Bedside
1.1.2 Pharmaceutical Industry: Drug Development Challenges
1.1.3 Pharmaceutical Industry: Intellectual Property
1.2.1 Pharmaceutical Industry: Food & Drug Administration
1.2.2 Pharmaceutical Industry: Investigational New Drug / Phase 1 to Phase 4
1.2.3 Pharmaceutical Industry: Global Regulatory & Harmonization
1.3.1 Pharmaceutical Reimbursement: US Market
1.3.2 Pharmaceutical Reimbursement: Public Insurance Market
1.3.3 Pharmaceutical Reimbursement: Overseas US Market
The Pharmaceutical Industry: Bench Science to Bedside
Pharma Bench Science
Pharma Regulatory
Pharma Reimbursement
13 Topics
2.1.1 Defining a Market Space
2.1.2 Who are your Customers?
2.1.3 Who or what Influences your Customer?
2.2.1 Early Competitors in Brand Space
2.2.2 Global Space Competitors
2.2.3 Generic and Over the Counter (OTC)
2.3.1 Trends in Cancer Drugs
2.3.2 British Criteria for Cancer Drug Payment
2.3.3 U.S. Criteria for Cancer Drug Payment
Pharma Marketing Plan
Pharma Competitor Analysis
UK vs. US Policy for Cancer Drugs
Pharmaceutical Market Deployment & Management
13 Topics
3.1.1 Medical Device Industry: Regulatory Basics
3.1.2 Device Failure
3.1.3 Medical Device and Pharma Convergence
3.2.1 Reimbursement Coding
3.2.2 Payment to Healthcare Providers
3.2.3 Medical Device Industry: Reimbursement Strategy
3.3.1 U.S. Device Public Reimbursement
3.3.2 U.S. Device Private Insurer Reimbursement
3.3.3 Medical Device Reimbursement Outside U.S.
Medical Device Bench Science to Bedside
Medical Device Innovation
Medical Device Regulatory
Device Reimbursement
14 Topics
Medical Device Market Deployment & Management Overview
4.1.1 Medical Device Industry: Market Space
4.1.2 Medical Device Industry: Innovation Pipeline & Valuation
4.1.3 Medical Device Industry: Global Partnerships
4.2.1 Medical Device: Device Competitor Analysis
4.2.2 Medical Device: Global Competitor Analysis
4.2.3 The 510k: Friend or Foe?
4.3.1 Go to Market
4.3.2 Managing Market Share
4.3.3 Keeping the Product Fresh and Safe in the Long Run
Device Market Deployment & Management
Device Market Plan
Device Competitor Analysis
Device Sales & Risk
Pharmaceutical and Medical Device Innovations
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