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Cracking the Creativity Code: Discovering Ideas by Coursera
Skills you will learn!
Curriculum
18 Topics
Welcome to the Course!
Course introduction video
Definition of creativity
A first encounter with the ZiZoZi method
Test your creativity: Torrance Creativity Test
Self-test your ‘discovery’ and ‘delivery’ skills
The Imagination Elevator – a story you won’t believe
Widening the range of choices – the Zoom in/Zoom out/Zoom in framework
ZiZoZi in action: Stories to inspire & aspire
More ZiZoZi stories
How to build your creativity ‘muscles’
Summary of Week One; Preview of Week Two
Syllabus
Grading and Logistics
Social Media
Lecture slides - What is Creativity?
Additional Materials
"What is Creativity?"
12 Topics
ZiZoZi Framework Reviewed and viewed in action
Case Study: How Thomas Edison lit up the world
Zoom out: Collecting wild ideas
Zoom out: Benchmarking as a key tool
Is it innovative to borrow and adapt?
How to challenge basic assumptions?
Zoom in: Choosing the best of many ideas
Managing the tradeoff between delivery and discovery
Creativity everywhere: All the time everyone everything
Case studies
Lecture slides - Zoom in Zoom out Zoom in
"ZiZoZi" Quiz
12 Topics
The ZiZoZi method: continued. Zoom in: The role of accidental discovery and serendipity
Sharpening observation skills
Empathic Discovery (Leonard & Rayport “Spark Innovation Through Empathic Design” HBR Nov-Dec 1997
The Role of Failure In Achieving Success
Zoom Out: Collecting data through direct observation
The IDEO approach
Zoom In: Taming Wild Ideas
How to sell your ideas
How to be creative In large organizations (Intrapreneurship)
What is YOUR story? Building powerful narratives. Case Studies
Lecture slides - Creativity in practice
Middle assignment: Your Personal Creativity Machine
13 Topics
Creativity Exercises: Are You Working Out?
What Scholars Know about Creativity: Research you can use
On Being Walter Mitty. Is creativity fun or painful?
Life take two: On reinventing yourself and your career
Secrets of Einstein da Vinci and Edison
Humble masterpieces: Stories of creative breakthroughs
More Masterpieces: Creativity in Action
Ideas proposed by students for the 7 Challenges
Torrance Test for Creative Thinking: Have you improved?
Course summary: What have you learned? What have you implemented? How have you changed?
Lecture slides - Reinventing yourself
"Reinventing Yourself" Quiz
Final Project Peer Review Group Project: Submission and Evaluation of a 2 minute Video
6 Topics
How I Got a Job in Advertising (try this at home)
How I built a leading advertising agency (clue: crunch the numbers)
How to sell oranges (hint: You already know how)
How I helped elect Israel’s Prime Minister Yitzhak Rabin
How my limited vision and hearing helped my career
Why I believe large organizations are very poor at innovation
Cracking the Creativity Code: Discovering Ideas
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