IIRF Online > Business > Management > Project Management > Certified Product Management Professional
Certified Product Management Professional by Vskills
Course Highlights
- Government certification
- Certification valid for life
- Lifelong e-learning access
- Learning Hours: 12 hrs
- Life Time Job Support
- Job Profile Tagging
Skills you will learn!
Curriculum
6 Topics
What is a Product
The Product Life Cycle
What is Product Management?
Stages of Product Management
Product Manager Role
Product Manager Skills
7 Topics
Marketing Research
Market Segmentation
Market Targeting
Market Positioning
Branding
Defining Product Strategy
Kano Model Analysis
6 Topics
What is Competitor Analysis?
Environmental Analysis
Pestle Analysis
SWOT Analysis
Value Chain Analysis
The BCG Matrix
11 Topics
Factors influencing consumer behaviour
Major Psychological Processes
Consumer Buying Decision Process
Organisational Buying
Customer Data Collection and Analysis
Voice of Customer (VOC)
User Requirements
Conducting User Interviews
User or Focus Groups
Decision Making for Product Definition
Specifying the Product Definition
6 Topics
What is User- Centered Design or UCD
UCD Characteristics
UCD Principles
User-Centered Design Process
User-Centered Design and Agile
ISO 9241 Human-Centred Design Principles
7 Topics
What is a wireframe?
What is a prototype?
What is a mockup?
Prototype Categories
Prototype vs. a final product
Why to Prototype
Prototyping Components and Techniques
6 Topics
User Personas
User stories
Scenarios
Product Requirements Document or PRD
Performing Affinity Mapping
Creating Storyboards
8 Topics
Usability Testing Basics
Usability Testing Types
Planning a Usability Test
Usability Testing Methods
Pilot Usability Test and Moderation
Conducting Usability Test
Best Practices for Usability Testing
Heuristic Evaluation
7 Topics
Minimum Viable Product Basics
Purpose of MVP
MVP Elements
MVP Benefits
Developing Minimum Viable Product
Validating Minimum Viable Product
Product / Market Fit
7 Topics
Product Marketing Basics
Need for Product Marketing
How to Market a Product
Product Marketing Strategy
Pricing Concepts
User Engagement
Growth Hacking
7 Topics
A/B Testing
Segmentation and Funnel Analysis
Multivariate Testing
Google Analytics
Cohort Analysis
Web Analytics
Product & Engagement Analytics
Certified Product Management Professional
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