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Understanding Research Methods in Business by Futurelearn
Improve your research skills to effectively identify a problem, scope your research, analyse data, and present your findings.
Course Highlights
- Apply the principles underpinning the business research process and make informed decisions about how to undertake research in a given circumstance.
- Explore the key challenges faced by people when undertaking research in a business context and be able to identify and employ techniques for managing these challenges.
- Assess a problem, undertake efficient desk research and write a problem statement.
- Develop research using at least one qualitative or quantitative research technique to collect and analyse data.
- Present and defend your opinions by preparing a research report suitable for submission to a practitioner journal or presentation to business executives.
Skills you will learn!
Curriculum
4 Topics
Course welcome
Introduction to research
Defining a research problem and scoping the research
End of Week 1 wrap up
5 Topics
Weekly welcome
Writing a purpose statement and research questions
Quantitative research approaches
Qualitative research approaches
End of Week 2 wrap up
5 Topics
Weekly welcome
Mixed method research approaches
Ethical considerations
Writing a methodology
End of Week 3 wrap up
5 Topics
Weekly welcome
Developing data collection tools
Qualitative and quantitative data analysis
Writing the final paper
End of course wrap up
Understanding Research Methods in Business
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