IIRF Online > Business > Management > Product Management > UMD, USMx: Product Management Fundamentals
UMD, USMx: Product Management Fundamentals by Edx
Understand the keys to successfully navigating the roles and responsibilities of being a product manager to champion change with internal and external collaborators and influencers
Course Highlights
- Roles and responsibilities of the product manager. The job of the product manager, skills and competencies, and stakeholder management
- Managing innovative product teams. Organizing and managing a product team, product development life cycle, development methodologies, and engaging with stakeholders and funding sources
- Marketing challenges and guiding principles. Marketing challenges, common marketing mistakes, know your customer, and rethinking the 4P’s of marketing
- Customer development. Revisiting customer development, highlights from the Customer Development Manifesto, market type and marketing, and how market type affects marketing strategy
- Crossing the chasm. Basics of crossing the chasm, solving customer problems, segmenting the market, and expanding your market
Skills you will learn!
Curriculum
UMD, USMx: Product Management Fundamentals
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