IIRF Online > Marketing > Paid Advertising > Google Ads (Adwords) > Ultimate Google Ads Training: Profit with Pay Per Click
Ultimate Google Ads Training: Profit with Pay Per Click by Udemy
Google Ads: How our clients have transformed their sales using Google Ads & get your Google Ads certification!
Course Highlights
- Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page
- Use Conversion Tracking To Determine The Value Of Your Ad Campaigns
- Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns
- Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site
- Advertise Your Products And Services Online Effectively
- Monetize The More Than 6 Billion Daily Searches On Google
- Boost Traffic and Increase Sales to Your Website
Skills you will learn!
Curriculum
8 Topics
Welcome to Google Ads Masterclass!
Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group
How to Make the Most of This Course Plus a Sneak Peak of What's to Come!
Google Ads Formula Calculator
AdWords Formula Calculator I Built For You
What is Google Ads?
Where do Google Ads Show Up?
Complimentary AdVenture Media Account Audit (exclusions apply)
37 Topics
Download Course Slides!
Creating Your Firs Gooogle Ads Account
Understanding the Google Ads Account Hierarchy
Using Your Website Navigational Structure to Structure Your Google Ads Campaigns
Understanding Network Settings
Understanding Location Targeting
Configuring Location Targeting in Google Ads
Viewing Location Reports in Google Ads
Understanding Advanced Location Options
Setting and Configuring Languages
Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads
Finding Your Hourly Reports in the Google Ads Interface
Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit
Bidding Strategies: Target Search Page Location
Bidding Strategies: Target ROAS
Bidding Strategies: Target CPA
Bidding Strategies: Target Outranking Share
Bidding Strategies: Maximize Clicks
Bidding Strategies: Enhanced CPC Bidding
Bidding Strategies: Manual CPC Bidding
Campaign Start and End Dates
Introduction to Dynamic Search Ads!
Understanding Sitelink Extensions
Callout Extensions
Call Extensions
Structured Snippet Extensions
App Extensions
Message Extensions
Location Extensions
Location Setting Exercise
Promotion Extensions
Price Extensions
Understanding Ad Rotation Settings
The Basics of Ad Scheduling
Understanding the Basics of Device Targeting
Understanding Campaign URL Options
Quiz #3: How Well Do You Know Your AdWords Basics?
3 Topics
Ad Group Structure Basics and Organization
Ad Group Structure Ideas
Creating Our First Ad Group in Google Ads
7 Topics
The Anatomy of Google Text Ads
Compliance in Google Text Ads
Requesting a Manual Review of Your Ads and Expediting the Process
Best Practices for Successful Text Ads
Real Life Case Ad Copy Case Study: Medical Equipment Company
Creating Our First Ad in Google Ads
Quiz #2: Testing Your Ad Writing Skills
1 Topic
Configuring Your Billing Details in Google Ads
33 Topics
Keyword Basics: Keywords vs Queries
The Basics of Keyword Research
The Basics of Keyword Planning
The Basics of Keyword Organization
Understanding Keyword Match Types
Keyword Match Types: Broad Match
Keyword Match Types: Broad Match Modified
Keyword Match Types: Phrase Match
Keyword Match Types: Exact Match
Keyword Match Types: Negative Match
Using the Search Term Report to Find Negative Keywords Part 1
Using the Search Term Report to Find Negative Keywords Part 2
Understanding Negative Keyword Lists
Traffic Sculpting: Negative Keywords at the Ad Group Level
Adding Negative Keywords at The Ad Group Level
Traffic Sculpting Using OPTMYZR
Keyword Research: Google Suggestions Google Related Searches and Autocomplete
Using Additional Research Tools to Get Negative Keyword Ideas
Keyword Research: Using the Google Keyword Planner 1
Keyword Research: Using the Google Keyword Planner 2
Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner
Keyword Planning: The 6 Main Ways People Communicate With Search Engines
Keyword Planning: Understanding the Buyer Funnel
Keyword Planning: What Keywords Can Teach Us About Buying Intent
Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates
Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors
Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates
Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes
Keyword Organization: Formatting Keywords in Excel
Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure
Keyword Organization: Using Mergewords to Generate Keyword Lists
Keyword Bidding Basics: Setting Your Initial Max CPC Bids
Quiz #3: Understanding Keywords
4 Topics
Account Structure: How To Create A New Ad Group Within Your Campaign
Importing Your Keyword Lists From Excel Into Your New Ad Group
Creating Multiple Relevant Ads For Your New Ad Groups
How To Navigate Between Ad Groups Keywords and Ads Within A Campaign
8 Topics
Introduction To The AdWords Auction
Understanding Quality Score: Click Through Rate And Ad Relevancy
Understanding Quality Score: Landing Page Quality
Understanding Ad Rank and How It Is Calculated
When You Could Ignore Low Quality Scores (and when you can't!)
Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3)
Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3)
Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3)
7 Topics
Navigating The AdWords Dashboard
How To Edit Pause And Enable Keywords Ad Groups and Campaigns
Editing The Essential Campaign Settings
How To Create New Campaigns That Will Improve Your Results
How ToUse Your Website To Make The Best Campaigns Possible
How To Set Up Powerful Custom Schedules For Your Campaigns
Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules
3 Topics
Understanding Negative Keywords In-Depth
Using Broad Phrase and Exact Match With Your Negative Keywords
Adding and Removing Negative Keywords and Negative Keyword Lists
6 Topics
Introduction To Ad Extensions
The Benefits Of Using Ad Extensions
Different Types Of Ad Extensions and Best Practices
Adding Sitelink Extensions
Configuring Your Sitelink Extensions For The Best Results
Adding Callout Extensions And Phone Extensions
5 Topics
The 5 Primary Forms Of Remarketing
Realizing The Benefits And Importance Of Remarketing
How To Create And Add Your Remarketing Tag
Creating Your First Remarketing Audience
Configuring Your Remarketing Campaign Settings
6 Topics
Understanding The Basics Of Conversion Tracking
Exploring The Different Conversion Actions Visitors Take On Your Site
Setting Up Conversion Tracking For Form Submissions
Generating And Installing Your Conversion Tracking Tag
Understanding The Basics Of Phone Call Tracking
Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data
4 Topics
Return On Investment (ROI) vs. Return On Ad Spend (ROAS): Important Distinction
How To Mathematically Calculate ROI and ROAS
Calculating Max CPC Bids From Your Conversion Rate And Conversion Value
Calculating Profitable Keyword Bids Based On Revenue Per Click
3 Topics
Introduction To AdWords Scripts - What Are Scripts?
Bidding To Average Position AdWords Script Part 1
Bidding To Average Position AdWords Script Part 2
1 Topic
Conclusion
3 Topics
Part 1. Understanding Search Queries and What We Learn From Searcher Languagage
Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords
Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads
Ultimate Google Ads Training: Profit with Pay Per Click
Thank You!
Your review has been submitted successfully.