IIRF Online > Marketing > Social Media Marketing > TikTok Marketing > TikTok Marketing 2024: Grow Your Account & Master TikTok Ads
TikTok Marketing 2024: Grow Your Account & Master TikTok Ads by Udemy
Watch us break down the TikTok system, design ad campaigns, & grow a brand new account to 10k followers in 30 days
Course Highlights
- How to grow your own TikTok account organically
- How to design and scale TikTok ad campaigns
- How to design content specifically for TikTok's algorithm
- How to get your content discovered, even when your account is brand new
- How to design a personal profile that's optimized for engagement
- How to design a business profile that's optimized for engagement
- How to design an aggregator profile that's optimized for engagement
- How to post content in the best frequency and with the best timing
- How to pick an optimized username
- How to optimize your bio text and profile photo
- How to get your posts seen in other countries
- How to use TikTok analytics
- How to get verified on TikTok
- How to improve the production value of your posts
- How to participate in challenges and follow trends
- How the TikTok algorithm works
- How to create a content plan for posts
- How to handle videos that don't get seen
- 3 ways to monetize your TikTik account
- How to grow your TikTok account if you're a business
- How to setup your ad account
- How to design your first TikTok ad campaign
- How to tell when your ads are doing well, or when they need troubleshooting
- How to scale your successful ads effectively
Skills you will learn!
Curriculum
5 Topics
Course overview
Meet the instructor
Join our community on Slack!
5 reasons to be excited about TikTok
Top 10 strategies to grow on TikTok
23 Topics
Intro to section 2
Types of accounts
Q&A: Can I change my account type later on?
Types of content
How I picked my type of content
FOLLOW ALONG: UI walkthrough
What goes into a profile
Name vs. username
Picking your username
Q&A: Indexability and what to do if you can't get the name you want
Writing a bio
Q&A: What should I write in my bio?
Links in bio
Q&A: Should I add links to YouTube & Instagram in my bio? Is it worth it?
Q&A: What should I put as my link in bio? What if I don't use it?
What you need to know about your profile picture
Getting a great profile picture or logo
Q&A: Does the profile picture even matter?
Q&A: What do I put as my profile picture if I'm a company?
FOLLOW ALONG: Creating a new account from scratch
OPTIONAL: Using an old account vs. going fresh
Outro to section 2
Section 2: Review & Recap
10 Topics
Intro to section 3
TikTok Pro account & analytics
Q&A: Why getting TikTok Pro matters & how to use it
How to get your account verified
Q&A: All about being verified
Upcoming TikTok features
How to change your location
Q&A: Location hacking and the benefits of picking a location
Outro to section 3
Section 3: Review & Recap
21 Topics
Intro to section 4
Elements of a great post
Q&A: Following trends vs. setting your own path. How do you decide?
Q&A: Where should I focus my time? Preparation vs. filming vs. editing
Video
Sounds
Effects
Titles
Q&A: Why bother with titles? Are they worth it?
Description & hashtags
Q&A: Picking hashtags hashtag oddities & banned terms
FOLLOW ALONG: Putting it all together
Q&A: Do we care about thumbnails & shot composition?
Q&A: Should I watermark my content?
Challenges & trends
Q&A: All about song selection
Cross-promoting your TikTok content on other platforms
Q&A: Can I make this work for my industry?
Q&A: Reasons why your post isn't getting views
Outro to section 4
Section 4: Review & Recap
17 Topics
Intro to section 5
Simple formula for growth
Q&A: How do I get over the "creativity wall"?
Everything you need to know about the TikTok algorithm
Q&A: Comments Shares & Likes. How much should I care?
Pro gear
Recording off TikTok
What to do when your video flops
CASE STUDY: My videos
Creating your content plan - How often should you post?
Q&A: Quality vs. quantity. What works on TikTok?
Engaging with other TikTokers
Why you should not use bots
Q&A: Should I buy followers?
Where to get inspiration for content
Outro to section 5
Section 5: Review & Recap
10 Topics
Intro to section 6
Making money with your audience
Promoting other people's products with influencer marketing
How to get an influencer gig
CASE STUDY: My RedBull deal
EXAMPLES: Influencer ad campaigns
Promoting other people's products with affiliate marketing
Affiliate marketing options
Outro to section 6
Section 6: Review & Recap
14 Topics
Intro to section 7
The business case for TikTok
Future e-commerce features
Using influencers
CASE STUDY: Old Town Road
EXAMPLE: Avani - Selling merch
EXAMPLES: Twisted & Kind Snacks - Selling your own product
EXAMPLE: Chipotle - Reposting user content
EXAMPLE: Zach King
EXAMPLE: #PMTurns40 - Campaign
EXAMPLE: Zombies Run! - Going viral
EXAMPLE: Panda costume - Social commerce
Outro to section 7
Section 7: Review & Recap
17 Topics
Intro to section 8
How to open a TikTok ads account
FOLLOW ALONG: How to open a TikTok ads account
Auction basics
Overview of the TikTok ads manager
Campaign structure
Campaign level
Ad group level: Customer targeting
Ad group level: Other settings
Ad level
FOLLOW ALONG: Creating a campaign from scratch
Evaluating performance
What to do if a campaign is working well
What to do if a campaign is not working well
Reporting
Outro to section 8
Section 8: Review & Recap
11 Topics
Intro to section 9
Using micro influencers' content
The importance of scale
The 3-step process for getting content
FOLLOW ALONG: The 3-step process for getting content
Alternative ways to get content
How to spy on your competition
FOLLOW ALONG: Hiring on Fiverr
FOLLOW ALONG: Hiring on UpWork
Outro to section 9
Section 9: Review & Recap
6 Topics
Intro to section 10
FOLLOW ALONG: 1k followers
FOLLOW ALONG: 5k followers
FOLLOW ALONG: 10k followers
FOLLOW ALONG: 15k followers
FOLLOW ALONG: 25k followers
1 Topic
Interview with Jack Morrison (@jackmorrisontv)
1 Topic
Bonus Lecture
TikTok Marketing 2024: Grow Your Account & Master TikTok Ads
Thank You!
Your review has been submitted successfully.