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TecdeMonterreyX: Fundamentals of Entrepreneurship in the Family Business by Edx
Learn best practices, entrepreneurship and innovation models and how to take advantage of the strengths of the family business in order to achieve success. During this course you will carry out a transgenerational entrepreneurship project.
Course Highlights
- Understand and apply best practices in the family business
- Distinguish entrepreneurship and innovation models
- Implement entrepreneurship trends in your venture
- Carry out a transgenerational entrepreneurship project
- Determine the components of entrepreneurship
Skills you will learn!
Curriculum
2 Topics
Entrepreneurial orientation of the family business
Familiness (resources unique to a family business)
2 Topics
Introduction to innovation and entrepreneurship
Mega trends and Family Office
2 Topics
Ideation and Customer Discovery
Market Validation
2 Topics
Opportunity Recognition
Business Model
2 Topics
Story Telling- Business pitch
Foundations of Family Intrapreneurship
TecdeMonterreyX: Fundamentals of Entrepreneurship in the Family Business
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