Course Highlights
  • How Stories can Persuade and Impact your Audience
  • How to Deal with Your Own Anxiety and Fears on Stage
  • How to Craft Short Persuasive Stories
  • How to Tell Stories with Passion and Conviction
  • How to Help Your Customers and Colleagues Transform into Better Versions of Themselves
Curriculum

6 Topics
Why Storytelling Matters
Course Objectives and Principles
Why Are We Here?
Meet The Instructor
Meet The Students Of The Course
Why We Would Love to Get to Know You As Well

10 Topics
Why Stories Are So Important to Persuasion
How Persuasive Stories Work
How to Prepare to Persuade Your Audience
A Useful Example of Preparing to Persuade and Audience
Exercise #1 - Prepare to Persuade Your Audience
Why We Fear Rejection So Much
How to Manage Your Anxiety
How to Manage Your Upset or Resentment Towards Difficult People
How to Manage Your Excitement
How To Accept and Recover from Rejection

13 Topics
Introduction to The Storytelling Toolkit
The Power of Analogy and Allegory
The Story of Their Potential Future
The Personal Story
The Power of Your Voice
The Dynamic Flow of a Story
How To Effectively Interact with Your Audience
Exercise #2 - Craft Your Persuasive Story
Storytellers in Action - Iulia Sorescu
Storytellers in Action - Colin Whitfield
Storytellers in Action - Ariel Chiș
Storytellers in Action - Luiza Dăncescu
Closing Section #3

4 Topics
The Hero's Journey
Transformational Leadership
Transformational Customer Strategy
How To Facilitate Behavioral Change

2 Topics
Next Steps
Questions & Answers

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Storytelling for Persuasion and Transformation

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