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Sports Management: The Essentials Course by Udemy
A Comprehensive Overview at How the Sports Industry Operates and the Challenges Facing the Modern Sports Industry Today
Course Highlights
- What sports management is
- What are sports and how did they develop?
- What is ethnography and how does it apply to sports?
- What is consumer behaviour and how do sports relate to it?
- The impact of sports on society
- The values of sports and sport culture
- How equality can be promoted through sports
- How sports and psychology are linked
- Why integrity and ethics are important in sports and sports management
- Ethical issues in modern sport and the future of sports ethics
- What is strategic management and how can it be applied to gain a competitive advantage?
- The importance of analysis in strategic management
- What is corporate social responsibility and do sports fans care about it?
- How mega events and sports can be socially responsible
- Links between sports and economics
- What is financial doping and is it fair?
- The costs of mega events and are they really worth it?
- The importance of sports sponsorship
- What is sports development and why it’s an important part of elite sport and communities
- Issues facing sports development
- How can a sports development program be improved?
- What is sports marketing and who is the sports consumer?
- What is the marketing mix?
- How technology has helped shape sports for the fans, athletes and coaches
- What technologies are being developed to change the future of sports
- The media’s importance in the sports industry
- Why financial management and financial reports are so important
- Where sports financing comes from and the risk management that comes with it
- The importance of data analytics in modern sport
Skills you will learn!
Curriculum
13 Topics
Introduction
Sports Humanities
Sports Sociology
Law and Ethics in Sport
Strategic Management
Corporate Social Responsibility
Sports Economy
Sports Development
Sports Marketing
Sports Technology: Innovation and Disruption
Sports Event Management
Finance Management in Sports
Sports Data and Analytics
Sports Management: The Essentials Course
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