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Executive Programme in General Management by IIM, Jammu
Take your management career to another level by pursuing the certification of Executive Programme in General Management by Eruditus.
Course Highlights
- One year duration of the course
- Online/Offline programme
- 3 hours per day
- Certification programme
- Loan offered
- Study material available
- In association with IIM, Jammu
- Offered by Eruditus
Skills you will learn!
Curriculum
7 Topics
Demand; supply; & market equilibrium
Production costs & choices
Competition & market structure
Inflation; interest rates; & business cycles
RBI & monetary policy
Budget & fiscal policy
International trade
11 Topics
Understanding the financial statements
Analysis of financial statements
Cash Flow Statement
Cost concepts
Traditional Vs. ABC costing
CVP analysis
Time Value of Money & CAPEX decision
Financial institutions & markets
Cost of capital
Working capital management
Business valuation
6 Topics
Knowing & managing self
Understanding people in an organisational context
Managing teams in an organisation
Conflict management & negotiation
Transformation from being a manager to a leader
Performance management & evaluation
15 Topics
Introduction to marketing concepts
STP in marketing
Consumer behaviour
Marketing research
Marketing mix
Product & brand management
Pricing
Place/ distribution
Sales marketing
Integrated marketing communication
Interactive marketing
Rural marketing
Social marketing
Marketing strategy
Emerging trends in marketing
5 Topics
Basic statistics
Logistics & distribution management
Production line optimisation
Introduction to operations management
Demand planning & forecasting
6 Topics
Corporate strategy
Environment Analysis (internal & external)
Industry analysis & attractiveness
Aligning organisational strategy with business objectives
Understanding & optimising Business Value Chain
Competition Analysis
5 Topics
IT for managers
Artificial Intelligence
Business analytics & Data Science
Emerging technologies in business
Digital transformation
5 Topics
Public speaking: preparing & delivering content
Persuasive & argumentative skills
Business reports/ proposals/ plans
Cross-cultural communication & business etiquettes
Corporate communication
Executive Programme in General Management
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