IIRF Online > Personal Development > Career Development > Social Media Management > The Social Media Marketing & Management Masterclass 2024
The Social Media Marketing & Management Masterclass 2024 by Udemy
Master Social Media Marketing and Management, Digital Marketing, Facebook Ads, Instagram, YouTube, Build a Strategy.
Course Highlights
- Social Media Marketing.
- Social Media Advertising.
- Social Media Management.
- Grow an Online Audience.
- Freelancing.
- Become an Influencer.
- Get Hired.
Skills you will learn!
Curriculum
3 Topics
How to Use this Course
What is Social Media Marketing & Management?
FAQ
5 Topics
Market Research Explained
Find Target Audience (Ideal Customer)
Exercise - Buyer Persona
Find Marketing Channels
Exercise - Find Marketing Channels
1 Topic
Why You Need a Strategy
8 Topics
S.M.A.R.T Goals
Specific
Measurable
Achievable
Relevant
Time-framed
Metrics Tracking Explained
Choose Your Metrics
33 Topics
Branding for Social Media
The Structure of Branding
Branding vs Marketing
Why You Need a Brand Strategy
The Importance of Purpose
Purpose Examples
Your Purpose
The Importance of Vision
Vision Examples
Your Vision
The Importance of Mission
Mission Example
Your Mission
The Importance of Values
Values Examples
Your Values
Who Are Your Competitors?
What Makes You Different?
Differentiator Examples
The Importance of Positioning
Your Positioning Statement
What is Brand Personality
Define Your Brand Personality
Find Your Brand Voice
The Power of Brand Storytelling
How to Tell Your Brand Storytelling
Name Your Brand
Create Your Tagline
Your Brand Colors
Your Brand Fonts
Brand Logo Types
Your Brand Logo
Next Step
12 Topics
Content Marketing Explained
Choose Your Objective
How to Brand Your Content
Content Marketing Strategies Examples
Choose Your Platforms
Find Content Ideas
Image Content
Create Image Content
Video Content
Create Video Content
Content Marketing Guidelines
Content Marketing Plan
2 Topics
Track Your Performance
Campaign Tagging
1 Topic
Sales Training Explained
19 Topics
What is Copywriting
Benefits vs Features
Know What You're Selling
Know Who You’re Selling To
3 Keys to Sell Anything
Writing Personalities
It's Never Time or Money
Headlines
Subheads
Use Persuasion
Use Power Words
The Steps To a Perfect Story
The AIDA Model
Remove Writer's Block
Call-To-Action
How To Call-To-Action
Recap
Copywriting Assignment
Copywriting Assignment - Answers
5 Topics
Reciprocity
Curiosity
Scarcity
Social Proof
The 3 Boxes
11 Topics
Emotional Intelligence Explained
The Power of Emotional Intelligence in Sales
How to Increase Sales
How to Deal with Difficult Customers
Emotional Intelligence Mastery in 5 Steps
Exercise - Self-Awareness
Exercise - Self-Regulation
Exercise - Social Skills
Exercise - Empathy
Exercise - Motivation
Bonus: EQ Hack
10 Topics
Persuasion & Influence Explained
How to Close a Deal
How to Persuade
How to Influence
Persuasion Mastery in 5 Steps
Exercise - Character
Exercise - Reason
Exercise - Emotion
Exercise - Metaphor
Exercise - Brevity
11 Topics
Customer Service Explained
In Demand Customer Service Skills
Online Customer Service Tips
Build Customer Rapport
Build Emotional Intelligence
Improve Active Listening
Effectively Written Communication
Product Knowledge
Time Management
Dealing with Upset Customers
How to Amaze Your Customers
5 Topics
4 Steps For Difficult Conversations
Exercise: The Discovery
Exercise: The Mirror
Exercise: Your Turn
Exercise: Problem-Solving
1 Topic
Marketing Channels Explained
37 Topics
Facebook Ads Explained
Getting Started
Campaign Setup
Ads Structure
Advantage Campaign Budget
Ad Campaign Setup
Install Meta Pixel
Optimisation & Delivery
Audience
Placements
Ad Set Setup
Create DCT Ad
Verify Instagram Account
Add 2 Primary Texts + Headlines
Review & Publish
Ad Creative Setup
Important Stats
Extract Winning Ads
DCT with Winners
Winning Ads
Strategies Overview
Problem & Solution
Them VS Us
Statistics
Testimonials
Features Point-Out
Benefits Overlay
Founder's Story
Unboxing
Before & After
3 Reasons Why
Ad Creative Strategies
Ads Manger Overview
Columns
Audiences
Banned Ads/Accounts
Ads Manager
7 Topics
Facebook Marketing Explained
Facebook Profile VS Page
Optimize Facebook Page
Build a Community
10 Post Strategies
6 Strategies to Increase Reach
Facebook Marketing
39 Topics
YouTube Marketing Explained
About Page
Channel Banner
Channel
Never Run Out of YouTube Video Ideas
Find Video Ideas
Plan Your Video
YouTube Shorts
Recording Styles
Gear Setup
OBS Setup
Setup
Become Confident on Camera
How to Record Yourself
Live Recording Session
After Editing Results
Record
Import Your Video
The 6 Basic Keys
The 3 Speed Keys
The 2 Detail Keys
Live Editing Session
Add Name Tags
Add Music
Export It
Back It Up
Edit
Upload & Optimize Video
Thumbnail
End Screen
Cards
Upload
Get Your First 100 Subscribers
Make Money with a Small YouTube Channel
Write the Perfect YouTube Script
Film 10 Videos Per Week
3 Tips to Sell Anything with Video
Grow Your YouTube Channel from Zero
How we got 10 Million views on YouTube in 1 year
21 Topics
Why Use Video Ads?
Create a Google Ads Account
Connect Google Ads & YouTube
Starting Our Video Ad Campaign
Video Ad Formats
Bidding Strategy
Delivery Method
Networks
Inventory Type
Excluded Contents Types & Labels
Devices
Frequency Capping
Audiences
YouTube Keywords
Topics
Placements
Bidding
Set Up Video Ad
Companion Banner
Discovery Ad
Improve Profits Strategy
35 Topics
Instagram Marketing FAQ
Instagram Marketing Explained
Switch to Business Account
Optimize Profile
Account Growth
Create Valuable Content
User Generated Content
Hashtags
Tags
Geotag
Mentions
Content Creation
Reels Explained
Reels Algorithm Explained
Reels Features
10 Reels Strategies
Reels
Posts Explained
Post Algorithm Explained
Post Templates
10 Post Strategies
Posts
Stories Explained
10 Story Strategies
Highlights Explained
Highlight Icons
10 Highlight Strategies
Stories
Live Explained
5 Live Strategies
Live
Boost Post
Ads
Analytics & Insights
Analyze Results
13 Topics
Why Use Pinterest
Create a Business Profile
Model Influencers
Profile SEO
Claim Website
Create a Design - Board - Pin
Get Targeted Followers
Collect Pins and Boards
Why Pinterest Ads Work
Set Campaign
Set Ad Group
Set Ad Pin
Pinterest Marketing Assignment
15 Topics
Leads Hack Tool
Optimize Profile
Why Use a Background Image
Design a Background Image
Add Information
Connect With People
Growth Hack Tool
Write an Article
Export Connections Information
Company Page
Advertising on LinkedIn
Set Content & Audience
Set Budget & Schedule
$50 Free LinkedIn Ad Credits
LinkedIn Marketing Assignment
13 Topics
Introduction Quora
Get Sales - Leads - Traffic
Content Ideas
Create Account
Optimize Profile
Company Page
Build a Question List
Promote Answers
Optimize Answers
Set Campaign
Set Ad Set
Create Ad & Dashboard
Quora Marketing Assignment
15 Topics
Find Customers
Create Account
Profile Image - Bio - Link
Header Photo
Follow Top Influencers
Hashtags
How to Get Followers
How to Communicate
Create a Poll
Get More Retweets
Analytics
Set Campaign
Set Ad Group
Dashboard
Twitter Marketing Assignment
10 Topics
The Big Secret
The Content That Goes on 7 Platforms
YouTube Content
Website Content
Quora Content
Twitter Content
Instagram Content
Facebook Content
Pinterest Content
Content Marketing Machine Assignment
1 Topic
Bonus Lecture
The Social Media Marketing & Management Masterclass 2024
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