IIRF Online > Personal Development > Career Development > Social Media Management > Social Media Management
Social Media Management by Coursera
Course Highlights
- How to establish and manage a social media presence
- How to create a brand, tone, and voice for a social media presence
- How to manage a content calendar for a social media presence
- How to evaluate the performance of content on social media and how to iterate on that performance
Skills you will learn!
Curriculum
26 Topics
Introduction to the Meta Social Media Marketing Professional Certificate
Social Media Management Overview
Introduction to Anke Audenaert
Careers in Digital Marketing
Establish Your Presence Overview
Steps to Set Up a Social Media Presence
Establishing a Presence on Facebook
Establishing a Presence on Instagram
What Is a Brand and Why You Need One
The EPIC Brand Framework
Brand: Existence
Brand: Purpose
Brand: Identity
Brand: Connection
Establish Your Presence Conclusion
Social Media Management Syllabus
Join the Meta Social Media Marketing Community!
How to Be Successful in This Course
Professional Certificate Job Search Resources Overview
User Interface Note: Professional Certificate Content
Community Guidelines
Create a Social Media Presence for Your Business
Building a Brand Framework
Establish Your Social Media Presence Practice Quiz
Establish Your Presence Quiz
Create a Facebook Business Page or an Instagram Business Account
15 Topics
Social Media Content Overview
The Role of Content in Social Media
Anatomy of a Social Media Post
Anatomy of a Facebook Post
Anatomy of an Instagram Post
The Role of Text in Posts
The Role of Images in Posts
The Role of Video in Posts
Creating a Post on Facebook
Creating a Post on Instagram
Social Media Content Conclusion
Creating Compelling Social Media Content
Social Media Content Building Blocks Practice Quiz
Social Media Content Quiz
Create a Post on Facebook or Instagram
20 Topics
Social Media Content Management Overview
Identify What to Post
Topics to Post About
Using Storyboards to Plan Your Content
Creating a Storyboard
What Makes Content Viral?
Using a Content Calendar
Creating a Content Calendar
Repurposing Content
Auditing Content
Building a Following on Social Media
Interacting and Moderating on Social Media
Managing Your Social Media Presence
Social Media Content Management Conclusion
Facebook Page Roles and Permissions
Manage and Moderate Your Online Presence
Three-Month Content Calendar Template
Manage Your Content Calendar Practice Quiz
Social Media Content Management Quiz
Create Your Content Calendar
12 Topics
Evaluate Your Efforts Overview
Measure What Matters
Facebook Page Insights
Instagram Insights
Iterating on Your Content Calendar
Evaluate Your Efforts Conclusion
Congratulations!
What's Next?
How to Uncover Job Opportunities
What's Next?
Evaluate Data for Your Posts Practice Quiz
Evaluate Your Efforts Quiz
20 Topics
Understanding Generative AI: An Overview
Exploring Different GenAI Technologies
Applications of Generative AI in Business
Navigating the Challenging: Concerns with AI
Integrating Generative AI into Social Media Strategies
Understand Your Target Audience with Generative AI
GenAI Tools for Content Creation
Streamlining Ad Creation with GenAI
Conclusion: GenAI in Social Media Marketing
Responsible AI - AI at Meta
Summary: Key Takeaways on Generative AI
GenAI Tools for Target Audience Analysis
GenAI Tools for Content Creation
Meta's Suite of AI-Powered Ad Tools
Summary: GenAI in Social Media
Practice Quiz: Understanding Generative AI
Activity: Experience the Power of GenAI
Practice Quiz: Understanding GenAI in Social Media Marketing
Activity: Create a Social Media Post Using GenAI
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