IIRF Online > Business > Sales > Lead Generation > Small Business Lead Generation & Cold Email | B2B & B2C
Small Business Lead Generation & Cold Email | B2B & B2C by Udemy
Create lead generation with cold email. Great for startups, business development, networking, small businesses, & more
Course Highlights
- How to create an evergreen lead generation machine.
- What the common pitfalls of bad cold email are.
- How to craft body copy that converts based on multiple frameworks.
- How to write email subject lines that get open rates as high as 80%.
- How to write an effective Call-To-Action (CTA) for your email campaigns.
- How to build an Ideal Customer Profile for your target audience.
- How to build professional customer personas for their audience.
- How to use "threading" techniques to find your audience.
- How to determine who in a company you should reach out to.
- How to build a contact "hit list" with the right tools and information.
- How to mine LinkedIn for contacts that you can reach.
- How to determine where you should mine for contacts.
- How to use Google, press releases, and attendee lists to pull contacts you might have missed.
- How to use directories to build a list for B2B sales.
- How to build a B2C list off Twitter and other social media platforms.
- How to tactfully prospect within your own network.
- The basics of cold calling.
- How to find any person's email address.
- How to use tools like Hunter, VoilaNorbert, The Harvester, and Datanyze to find email addresses.
- How to handle @info and @contact email addresses.
- How to figure out edge case email scenarios where tools don't work.
- How to scale up your lead generation process with outsourcing.
- How to find virtual assistants and contractors with the right skills and right price.
- How to write job post ads and conduct trials prior to hiring.
- How to buy bulk prospecting leads and incorporate them into your process.
- Common copywriting concepts like AIDA, CBI frameworks, and UVP.
- How to use emotional triggers in your emails without feeling spammy.
- How to use the 3 golden rules of cold email to never launch a failed campaign.
- How to pick the best times during the day and week to email.
- How to follow up with prospects.
- How to incorporate replies into your sales funnel.
Skills you will learn!
Curriculum
2 Topics
Course Overview
Join our community on Slack!
4 Topics
What cold email looks like (awful emails we've gotten)
336 templates for subject lines & cold email body copy
Getting into the mindset & myths
Review sheets & resources - all in one PDF!
8 Topics
Intro to targeting
Ideal Customer Profile (ICP)
Building personas off data
DIY threading
Practice - Building personas
How companies are broken down
What level do you target
Review & Recap: Section 3
22 Topics
Prospecting 101
Building a hit list
Using Airtable for your hit list
Where to mine - overview
Mining with LinkedIn (free) - B2B/B2C
LinkedIn Sales Navigator (paid) - B2B/B2C
Mining with Google
Using press releases for mining - B2B
Award winner mining - B2B
Conferences and attendee lists - B2B/B2C
Presentations slides and publications
Using directories - B2B
OPTIONAL: Using communities for mining - B2C
Twitter keywords - B2C
Exporting competitors' followers on Twitter - B2C
Personal network - how and when to use it
Prospecting best practices
Cold calling
Follow along - Scripts for informational cold calling
Practice - Cold calling - Making a real cold call
Practice - Mining
Review & Recap: Section 4
9 Topics
How email hunting works
Using Email Permutator + Mailtester
Hunting for emails with Hunter.io
Using Voila Norbert
How to find email addresses of social media profiles
Tricks for when you're not sure
Alternatives to email
Practice - Prospecting for our interview campaign
Review & Recap: Section 5
3 Topics
Why these tools are different
Using Datanyze
OPTIONAL: Using The Harvester
7 Topics
Intro to scaling
The 4 rules of outsourcing
Intro to Freelancer
Writing a job post
Going over your bids & setting a trial
Bulk prospecting / buying leads
Review & Recap: Section 7
6 Topics
4 useful copywriting concepts
The AIDA formula
UVP
The CBI framework
Emotion based copywriting
Review & Recap: Section 8
6 Topics
Subject lines
Subject line templates for cold email
Practice - Subject lines
Practice - Rewriting bad headlines
Practice - Writing subject lines for our interview campaign
Review & Recap: Section 9
18 Topics
Intro to body
Length spacing punctuation
4 parts of every cold email
3 golden rules of cold email
How to address your prospect
The Hook
The Bridge
The Pitch
The CTA
How much do you customize?
Sending emails from company or personal email
Using spintax to sound more personalized
How to handle "contact@ / info@" email addresses
Practice - Rewriting bad body copy
Practice - Rewriting bad cold email from Perspectivo
Practice - Sample email for our interview outreach (Evan)
Practice - Sample email for our interview outreach (Zach)
Review & Recap: Section 10
5 Topics
Why media is important & how to use it properly
Emojis exclamation points and smiley faces
Using GIFs
Using Loom for screensharing
Review & Recap: Section 11
7 Topics
Reply.io - Overview
Reply.io - Intro to the UI
Reply.io - Getting deeper into the UI
Reply.io - Setting up a campaign
Reply.io - Extra features
Polymail - Overview
Polymail - Setting up a campaign
4 Topics
Best time to send emails (Zach)
Following up
Our interview campaign - How it went & Responses we got
Review & Recap: Section 13
4 Topics
Houses of Worship - #1 Targeting & mining
Houses of Worship - #2 Copywriting
Houses of Worship - #3 Sending emails
Houses of Worship - #4 Responses I got
3 Topics
Project Uplift - #1 Targeting & Mining
Project Uplift - #2 Copywriting
Project Uplift - #3 Responses
8 Topics
Intro to the EvansPerks case study
EvansPerks - Targeting
EvansPerks - Prospecting clients
EvansPerks - Scaling up the process
EvansPerks - The big fish strategy
EvansPerks - Subject lines
EvansPerks - Email copy
EvansPerks - Reply cadence
2 Topics
Interview with Aaron Ross author & Co-CEO of Predictable Revenue
Interview with Mostafa Dastras copywriter & blogger at LiveaBusinessLife.com
1 Topic
Bonus Lecture
Small Business Lead Generation & Cold Email | B2B & B2C
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