IIRF Online > Marketing > Search Engine Optimization > SEO Audit > SEO AUDIT MASTERCLASS: How to do a Manual SEO Audit in 2023
SEO AUDIT MASTERCLASS: How to do a Manual SEO Audit in 2023 by Udemy
Technical SEO Training: Find Problems & Opportunities. Core Web Vitals, Local SEO Audit, Schema, & Other Top Strategies
Course Highlights
- *** NEW ***: The SECOND EDITION of this course is finally here! More PRACTICAL examples, EASIER to follow, and all the LATEST STRATEGIES!
- SEO Audit Best Practices, Best SEO Strategies, Actionable Tips, & Answers to Some of The Most Frequently Asked Questions in the SEO Industry Today.
- Learn how to conduct a proper manual SEO Audit in 2023, identify problems and discover missed opportunities. Win BIG with SEO in 2023 and crush your competition
- Are you an SEO expert? Review this course and make sure that you are following all the necessary steps needed to conduct a proper SEO Audit in 2023.
- If you are a business owner or a Chief Marketing Officer, you may want to use this course as a reference, and review the work of your SEO team.
- This course is perfect for HR professionals. Are you hiring? Learn what you need to know, and ask to potential candidates the right questions!
Skills you will learn!
Curriculum
3 Topics
WHO IS THIS COURSE FOR?
ALIGN YOUR BUSINESS STRATEGY WITH SEO AUDIT
HOW OFTEN TO DO AN SEO AUDIT
1 Topic
CORE WEB VITALS
1 Topic
TOOLS TO AUDIT YOUR KEYWORDS
1 Topic
STRATEGIES TO AUDIT YOUR EXISTING KEYWORDS
1 Topic
HOW TO FIND NEW KEYWORD OPPORTUNITIES
1 Topic
KEYWORD MAPPING AND SEARCH INTENT
1 Topic
HOW TO USE YOUR KEYWORDS
1 Topic
KEYWORD GAP
1 Topic
KEYWORD CANNIBALIZATION
1 Topic
SEO FRIENDLY WEBSITE STRUCTURE
1 Topic
INTERNAL LINKS
1 Topic
EXTERNAL (OUTBOUND) LINKS
1 Topic
INBOUND LINKS (BACKLINKS)
1 Topic
BACKLINKS: “CONTENT GAPS”
1 Topic
ORGANIC TRAFFIC
1 Topic
SEO AUDIT WITH GOOGLE ANALYTICS
1 Topic
CONVERSION RATE OPTIMIZATION (CRO)
1 Topic
QUALITY QUIDELINES AND PENALTIES
1 Topic
INDEXING
1 Topic
CRAWLABILITY ISSUES
1 Topic
CRAWL BUDGET
1 Topic
URL CANONICALIZATION
1 Topic
ROBOTS.TXT
1 Topic
DWELL TIME
1 Topic
SITE SPEED
1 Topic
DNS SETTINGS DNS LOOKUPS & SERVER CONNECTIVITY
1 Topic
MOBILE-FRIENDLY PAGES
1 Topic
IMPORTANCE OF SSL CERTIFICATES
1 Topic
SELECT ONE BROWSABLE VERSION OF YOUR SITE
1 Topic
VALIDATION CHECKS
1 Topic
IMPROVE ON PAGE SEO
1 Topic
PAGE TITLES
1 Topic
PAGE DESCRIPTIONS
1 Topic
USER EXPERIENCE (UX)
1 Topic
HOW TO MEASURE USER EXPERIENCE (UX)
1 Topic
CONTENT STRATEGY: CONTENT AUDIT
1 Topic
CONTENT STRATEGY: OPTIMIZING FOR SEARCH INTENT IS A MUST
1 Topic
CONTENT STRATEGY: TOPIC RESEARCH
1 Topic
CONTENT STRATEGY: CONVERSION-ORIENTED WRITING
1 Topic
CONTENT MARKETING
1 Topic
RANKING FOR YOUR BRAND NAME
1 Topic
SCHEMA
1 Topic
E-A-T
1 Topic
YMYL (YOUR MONEY YOUR LIFE)
1 Topic
OPTIMIZE FOR VOICE SEARCH
1 Topic
OPTIMIZE FOR FEATURED SNIPPETS
1 Topic
IMAGE SEO
1 Topic
GOOGLE MY BUSINESS (is now Google Business Profile)
1 Topic
LOCAL SEO
1 Topic
SOCIAL SIGNALS
1 Topic
VIDEOS: INTRODUCTION
1 Topic
VIDEOS: FEATURED VIDEO SNIPPETS
1 Topic
VIDEOS: GROWING YOUR YOUTUBE CHANNEL
1 Topic
VIDEOS: ENRICH YOUR ONLINE PROPERTIES WITH MORE VIDEOS
1 Topic
ADDITIONAL THINGS TO CHECK
1 Topic
SEO AUDIT RESOURCES
1 Topic
TOOLS & GUIDES
1 Topic
SEO NEWS RESOURCES
1 Topic
TOP EXPERTS TO FOLLOW
1 Topic
2023: LAMDA MUM AND OTHER SEO TRENDS
8 Topics
PART 1
PART 2
PART 3
PART 4
PART 5
PART 6
PART 7
PART 8
1 Topic
BONUS LECTURE - DO NOT MISS!
SEO AUDIT MASTERCLASS: How to do a Manual SEO Audit in 2023
Thank You!
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