IIRF Online > Business > eCommerce > Selling on Amazon > Selling on Amazon Complete Course: FBA, FBM, Sponsored Ads
Selling on Amazon Complete Course: FBA, FBM, Sponsored Ads by Udemy
Complete guide to Selling on Amazon Seller Central inc. FBA, FBM, Product Creation, Amazon PPC, Orders & Pricing
Course Highlights
- How to use the Amazon platform to build a successful international ecommerce business.
- Understand different fulfilment options available & choose the right one for your business including Fulfilled by Merchant (FBM) and Fulfilled by Amazon (FBA).
- How to register your brand for Brand Registry.
- Understanding how Amazon search works and how to optimise your listings.
- Learn how to create listings what convert quickly and efficiently.
- Research the best keywords for your product to drive sales.
- Optimising pricing and winning the Buy Box.
- Create your first FBA shipment from start to finish.
- Manage your orders and deal with customers.
- Keep on top of seller performance metrics such as Order Defect Rate.
- Understand how to use Amazon's Sponsored product programme.
- Boost your business sales through Amazon business.
- How to use Amazon to reach customer across the world.
Skills you will learn!
Curriculum
2 Topics
Introduction to the Course
Roadmap for Starting an Amazon Business
10 Topics
Branding for your Amazon Business
Creating a brand
Researching Products to Sell on Amazon
Different types of products
Research and selecting products
Amazon Account levels - Standard or Professional
Amazon Referral Fee
Combined North American and EU accounts + single sign on
Account opening requirements
Starting your Amazon Business - Assignment
5 Topics
FBM – Benefits and drawbacks
FBA – Benefits and drawbacks
Seller Fulfilled Prime (SFP) - Benefits and drawback
Choosing the right Fulfilment option
Choosing fulfilment option(s) for your business
5 Topics
Amazon's catalogue system
Anatomy of the Amazon product detail page
How Amazon combined product details from different sellers
How to create product listings by catalogue matching
Match your product against Amazon's catalogue
5 Topics
What is Amazon Search
Ranking Factors
How Amazon indexes content
Improving performance
Amazon Search Quiz
3 Topics
Researching Keywords - Introduction
Optimising product listings content
Creating product listing content
7 Topics
Creating products on Amazon via product entry form
Downloading the right feed file
Price and quantity file (& inventory loader)
Category specific flat files
Creating Variations
Fixing errors - drafts and selling applications
Uploading your product listings
4 Topics
The Buy Box
Dynamic pricing
Pricing Health Fix Pricing Errors & Fee Discount
Managing Pricing
5 Topics
FBM shipping options
Shipping templates
Listing level shipping settings
Seller Fulfilled Prime (SFP)
Creating shipping templates
8 Topics
Benefits of FBA
FBA setup
FBA Fees
FBA Fee Reporting
FBA inventory creation
Send/Replenish FBA inventory
Inventory Planning
Setting up FBA and creating a shipment
3 Topics
Payment Reports
Selling Coach
Business Reports
4 Topics
Order Management
Managing Returns
Customer messages
Returns settings
5 Topics
Amazon Seller Feedback
A-Z claims
Order Defect Rate
Other performance Measures
Seller Performance Quiz
1 Topic
Amazon Business Programme overview
3 Topics
Deals
Vouchers
Promotions
9 Topics
Amazon Sponsored Product and Sponsored Brands
Ad objective and measurements
Targeting and keyword matching types
Amazon Sponsored Product Ads
Amazon Sponsored Brands Ads
Organising campaigns
Reporting
Optimising campaigns
Create a Sponsored Ads campaign
5 Topics
Registering a brand with Amazon Brand Registry
Brand Registry features
Branded Storefronts
A+ Content
Your brand on Amazon - Quiz
6 Topics
Amazon's International sites
Expand Globally tool
Create international listings
Pan European FBA
International customer service
Expanding internationally
2 Topics
Test your Amazon Knowledge
Congratulations
Selling on Amazon Complete Course: FBA, FBM, Sponsored Ads
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