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SaaS Metrics Fundamentals for Managers, Founders & Investors by Udemy
The Most Comprehensive Course on SaaS Metrics: Bookings, ARR, Churn, Retention, LTV, CAC, Unit Economics and Dashboard
Course Highlights
- Measure and Track the Right SaaS Metrics **FREE DASHBOARD TEMPLATE INCLUDED**
- Articulate the SaaS Business Model
- Analyze SaaS Business Trends
- Interpret SaaS Metrics Performance and Discuss Meaning and Implications
- Draw Insights and Conclusions from SaaS Metrics Performance
- Break down ARR Momentum Trends: New, Expansion, Downsell and Churn
- Present SaaS Metrics in a Beautiful Dashboard that Tells the Story
- Answer Questions at your Next SaaS Company Interview
- Bookings (TCV/ACV)
- Annual Recurring Revenue (ARR)
- Revenue
- Retention and Churn Rates (Customer vs Dollar-Based, Gross vs Net)
- Renewal Rates
- Cohort Analysis
- Customer Life Time Value (LTV)
- Customer Acquisition Cost (CAC) and CAC Payback Period
- LTV/CAC Ratio
- SaaS Magic Number
- SaaS Financial Model
- Profitability, Gross/Operating/Free Cash Flow Margin
- Rule of 40
Skills you will learn!
Curriculum
2 Topics
Welcome to the Course!
SaaS Business Model (vs Traditional Software)
13 Topics
TCV
ACV
ARR and Revenue
Bookings: TCV; ACV and Contract Term Length
Bookings: Offer Type (Product and Service; Recurring vs One-Time)
Bookings Assignment - Short Writing
Bookings: New vs Renewal Bookings
Bookings Quiz - Multiple Choice
Annual Recurring Revenue (ARR)
ARR Quiz - Multiple Choice
Revenue
ARR Analysis: New; Expansion; and Churn Momentum
ARR Momentum Analysis Quiz - Multiple Choice
6 Topics
What Churn Is and Why Churn Happens
Retention and Churn Rates - Intro and Count Based Rates
Retention and Churn Rates - Dollar Based
Churn and Retention Quiz - Multiple Choice
Renewal Rates
Cohort Analysis
6 Topics
Unit Economics Basics
Customer Life Time Value (LTV)
Customer Acquisitions Cost (CAC) and CAC Payback Period
LTV / CAC Ratio
SaaS Magic Number
Unit Economics Quiz - Multiple Choice
3 Topics
SaaS Financial Model (P&L) Walkthrough
Profitability (Gross Margin; Operating Margin and Free Cash Flow Margin)
Rule of 40
3 Topics
Download and Create a SaaS Metrics Dashboard
SaaS Metrics Dashboard
Make Your Own Metrics Dashboard
1 Topic
Bonus Section
SaaS Metrics Fundamentals for Managers, Founders & Investors
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