Programmatic Advertising by Coursera
Course Highlights
- Execute native advertising campaigns in Taboola
- How to target native ad campaigns to desired audiences
- Use free tools to actively gather news coverage for native advertising
- Develop content seeding strategies through incentive programs
Skills you will learn!
Curriculum
2 Topics
The Trade Desk Programmatic Advertising Certification
Certification Verification
4 Topics
8.1 - Native Advertising
8.2 Native Case Study
8.3 - Native Advertising (Ctd.)
Native Advertising
5 Topics
IMPORTANT PROJECT NOTE
Option #1: Native Advertising Prospecting
Option #2: Article Pulling and Targeting
Option #3: Create a Seeding Strategy
One Project
4 Topics
9.1 - Cord Cutting
9.2 - Connected TV
9.3 - CTV Pros and Cons
CTV
5 Topics
10.1 - Targeting
10.2 - Retargeting
10.3 - Lookalike Audiences and Prospecting
10.4 - Bid Line Items
Targeting
3 Topics
11.1 - The Death of Cookies
11.2 - Contextual and Brand Safety
11.3 - Problems With Contextual AI
Programmatic Advertising
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