IIRF Online > Business > Management > Product Management > Product Management: Developing and Delivering a New Product
Product Management: Developing and Delivering a New Product by Coursera
Course Highlights
- Develop a comprehensive product development and launch checklist to enhance success potential
- Define the required key pre-launch and post launch planning activities to ensure market readiness
- Review a beta testing checklist to effectively acquire customer feedback and determine key issues that must be addressed
- Use a checklist to determine overall launch readiness and steps that must be taken to move to the Deliver phase
Skills you will learn!
Curriculum
25 Topics
Course Introduction
Summarize Critical Develop Phase Activities
Expert Viewpoints: Product Development
Product Implementation
Product Requirements Refinement and Verification
Expert Viewpoints: Managing Product Change
Market Validation: Beta Testing and Its Benefits
Expert Viewpoints: Beta Planning
Launch Planning Activities
Expert Viewpoints: Effective Launch Planning
Course Syllabus and Prerequisites
Module 1 Summary: The Product Develop Phase
Module 1 Graded Quiz: The Product Develop Phase
Lesson 1 Practice Quiz: Product Develop Phase Activities Part 1
Lesson 2 Practice Quiz: Product Develop Phase Activities Part II
Development of a New Product
Beta Planning for New Product Development
How to Make the Most from this Course
Reading: The Develop Phase RACI
Hands-on Lab: Product Development Analysis
Reading: Beta Planning Questions
Reading: Usability Testing
Reading: Exiting the Develop Phase
Hands-on Lab: Launch Planning Evaluation
Module 1 Glossary: The Product Development Phase
22 Topics
Qualify Phase Overview
Expert Viewpoints: Transitioning to Product Launch
Expert Viewpoints: The Beta Test
Launch Preparation Activities
Sales and Channel Launch Preparation
Expert Viewpoints: Sales Channel Support
Expert Viewpoints: Marketing Readiness
Module 2 Summary: The Product Qualify Phase
Module 2 Graded Quiz: The Product Qualify Phase
Lesson 1 Practice Quiz: Introduction to the Qualify Phase
Lesson 2 Practice Quiz: Launch Preparation and the Launch Readiness Assessment
Transition from Product Development to Product Launch
New Product Launch Preparation
Reading: The Qualify Phase RACI
Reading: Beta Testing Goals Benefits and the Role of UX
Reading: Beta Testing Checklist
Hands-on Lab: Analyze the Beta Test
Reading: Manufacturing and Operations Launch Preparation
Reading: Customer Support Launch Preparation
Reading: The Launch Decision
Hands-on Lab: Assess Launch Readiness
Module 2 Glossary: The Product Qualify Phase
26 Topics
Launch Phase Overview
Expert Viewpoints: The Launch
Product Launch Activities
Product Post-Launch Activities
Expert Viewpoints: Launch Support
Deliver Phase Overview
Expert Viewpoints: The Growth Stage
Expert Viewpoints: Customer Interface
The Decline Stage
Module 3 Summary: The Launch and Deliver Phases
Module 3 Graded Quiz: The Launch and Deliver Phases
Lesson 1 Practice Quiz: Take the Product to Market
Lesson 2 Practice Quiz: The Deliver Phase
Product Launch Phase
Product Lifecycle
Reading: The Launch Phase RACI
Reading: Critical Launch Activities Synopsis
Hands-on Lab: Product Launch Planning Retrospective
Reading: The Deliver Phase RACI
Reading: Product Lifecycle Intersect
Reading: The Product Lifecycle
Reading: The Growth Stage
Reading: The Maturity Stage
Reading: Support and Maintenance
Hands-on Lab: Analyze Some Common Products
Module 3 Glossary: The Launch and Deliver Phases
20 Topics
Introduce the Retire Phase of Product Management Lifecycle
Reasons to Retire a Product
Expert Viewpoints: Product Retirement
The End of Life (EOL) Plan
EOL Plan Success factors
External Areas of Impact
Internal Areas of Impact
Expert Viewpoints: Product Management as a Career
Module 4 Summary: The Product Retire Phase and Next Steps
Module 4 Graded Quiz: The Product Retire Phase and Next Steps
Lesson 1 Practice Quiz: Product Retirement Phase Introduction
Lesson 2 Practice Quiz: External and Internal EOL Plan Considerations
Product Retirement
EOL Planning Checklist
Reading: The Retire Phase RACI
Hands-on Lab: Product EOL Scenarios
Reading: EOL Planning Checklist
Reading: Planning Next Steps
Hands-on Lab: Product EOL Requirements
Module 4 Glossary: The Product Retire Phase and Next Steps
5 Topics
Congratulations and Next Steps
Thanks from the Course Team
Final Graded Exam
Final Project: Rubric and Submission
Reading: Final Project Overview
Product Management: Developing and Delivering a New Product
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Thank You!
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