Product Management: An Introduction by Coursera
Course Highlights
- Summarize the roles, responsibilities, skills, competencies, and knowledge requirements for a product manager’s success.
- Examine the end-to-end product management lifecycle and the role the product manager plays that drives product success.
- Investigate “value creation” and the contributions of the product manager that potentially add value to a product.
- Compare and contrast possible career paths in product management and the certifications that will help you progress in the field.
Skills you will learn!
Curriculum
20 Topics
Course Introduction: Product Management
Introduction to IBM Product Management Professional Certificate
Meet the Experts
Define Product Management
Role of a Product Manager
Expert Viewpoints: Role of Product Manager
Expert Viewpoints: Product Manager Skills
The Product Manager's Business Acumen
Expert Viewpoints: Business Acumen and the Product Manager
Expert Viewpoints: A Top Executive's View on Product Management - Part 1
Syllabus
Module 1 Summary: Product Manager Profession Overview
Module 1 Quiz : Product Manager Profession Overview
The Role of the Product Manager
(Optional) Key Skills
Helpful Tips For Course Completion
Reading: Product Manager Skill Inventory
Hands-on Lab: Review a Product Development Scenario
Activity: Gauge Your Interest in Typical Product Management Tasks
Module 1 Glossary: Product Manager Profession Overview
24 Topics
What Is a Product?
Expert Viewpoints: Your Experience
A Day in the Life of a Product Manager
Expert Viewpoints: Challenges of Product Management
Soft Skills for a Product Manager
Expert Viewpoints: Personality Traits of a Product Manager
Expert Viewpoints: A Top Executive's View on Product Management - Part 2
The Product Lifecycle
The Product Management Lifecycle
Expert Viewpoints: The Product Management Lifecycle
Product Management Functional Areas
The Product Management Team and Stakeholders
Expert Viewpoints: Critical Roles and Collaboration
Module 2 Summary: The Product Lifecycle and the Product Manager
Module 2 Graded Quiz: The Product Lifecycle and the Product Manager
Product and Product Management
Product Lifecycles
(Optional) Strengths and Challenges?
Reading: Forming the Right Personality
Hands-on Lab: The Role of a Product Manager
Reading: Product Management Lifecycle Key Deliverables
Hands-on Lab: Case Study - Review a Product concept
Activity: Identify Tasks in the Product Management Lifecycle
Module 2 Glossary: The Product Lifecycle and the Product Manager
21 Topics
Value Creation
Expert Viewpoints: Creating Value
The Product Manager and Entrepreneurial Connection
Critical Thinking and the Product Manager
Expert Viewpoints: Thoughts on Critical Thinking
Summarize the Portfolio Approach
Portfolio Approach: Benefits and Challenges
Expert Viewpoints: Product Strategy Challenges
The Product Manager and the Project Manager
Expert Viewpoints: Project and Product Manager Relationship
Project Management Lifecycles
Module 3 Summary: Product Management Fundamentals
Module 3 Graded Quiz: Product Management Fundamentals
Value Creation
Portfolio Management and the Project Management Link
(Optional) Strengths and Potential Challenges
Reading: Describe an Entrepreneur
Reading: Portfolio Approach Cheatsheet
Case Study: Developing a high-impact product
Activity: Identify Product and Project Manager Tasks
Module 3 Glossary: Product Management Fundamentals
12 Topics
Employment Opportunities in Product Management
Expert Viewpoints: Preparation to Become a Product Manager
Improve Your Product Manager Resume
Expert Viewpoints: Product Manager Certification and Resume Building
Module 4 Summary: Product Management Opportunities and Certifications
Module 4 Graded Quiz: Product Management Opportunities and Certifications
Practice Quiz: Product Management Opportunities
(Optional) Thoughts on Product Management
Reading: Current State of Product Management
Hands-on Lab: Identifying How Product Management Can Help
Reading: Introduction to the Product Management and Marketing Body of Knowledge (ProdBOK)
Module 4 Glossary: Product Management Opportunities and Certifications
5 Topics
Congratulations and Next Steps
Thanks from the Course Team
Final Exam
Final Project Scenario
Final Project Lab
Product Management: An Introduction
Related Product Management Courses
Thank You!
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