Pricing Methodologies (Online) by Emeritus
Master data-driven pricing techniques and gain a competitive edge while enrolled in the Pricing Methodologies online course.
Course Highlights
- Approx. 6 Weeks To Complete
- Certification By the Columbia Business School
- Case Studies
- Real-world applications and activities
Skills you will learn!
Curriculum
5 Topics
Learn the importance of pricing and pricing methodologies
Get real-world context of pricing
and make it an essential component of your organization's marketing mix
Begin using tools to diagnose and visualize pricing effectiveness
and start building a pricing playbook.
5 Topics
Explore the underlying economics of pricing
Learn the quantitative terms and approaches used to maximize revenue; including:
The responsiveness of consumers to price changes
The relationship between price and demand and the customer’s willingness to pay
Understand the trade-offs between revenue and profit; and learn to calculate price elasticity and optimal margin rate.
12 Topics
Understand the potential benefits of customer and product segmentation
Explore methods to increase profit and revenue
Recognize legal and arbitrage issues; and manage risk and return
Learn to determine:
Economics of price differentiation
Limits to price differentiation
Tactics for price differentiation
Use of product differentiation
Learn to set up and build:
Nonlinear pricing
Volume discounting
Price bundling.
11 Topics
Explore dynamic pricing—why and how prices change
Apply revenue management and opportunity cost calculations
Identify the benefits and pitfalls of machine algorithms to communicate with your data science team
See real-world examples of price changes over time; with a focus on the online environment
Identify opportunities for dynamic pricing in your organization; as well as inhibiting factors
Learn to calculate:
Dynamic pricing with capacity constraints
Revenue management applied to real-world scenarios
Price markdown
A test-and-learn approach to pricing through experimentation
How machine learning and price testing can improve pricing.
10 Topics
Leverage customized pricing to improve customer value
Explore the first project taken on by Nomis Solutions (e-car loan services); and see which economic functions
and logistic regressions were applied and why
Get the chance to study real-world pricing decisions and absorb lessons on:
Pricing motivation
Background and business setting
Calculating optimal customized prices
The bid-response curve
Extensions and variations
Customized pricing in action.
5 Topics
Examine historical pricing scandals and their surrounding psychology
Learn why some aspects of pricing and customer reactions are not always rational
Apply these lessons to your organization’s pricing playbook:
Price presentation and framing; such as senior discounts
Potential customer objections to pricing practices
Pricing Methodologies (Online)
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