IIRF Online > Marketing > Marketing Fundamentals > Marketing Psychology > Smart Marketing with Price Psychology
Smart Marketing with Price Psychology by Udemy
Improve online marketing success with behavioral science research on pricing for your business and marketing
Course Highlights
- Price your product or service to maximize revenue
- Understand how consumers perceive and think about prices
- Run promotions that make people think they're getting an amazing deal
- Think about your full set of products and services in ways that maximize earnings
Skills you will learn!
Curriculum
2 Topics
Introduction
A Quick Word About Reviews
9 Topics
The 99 Effect
The Left Digit Effect
The Round-Luxury Effect
EXAMPLE: Wall Street Journal Interview
Appealing to Price-Conscious Consumers
95 vs 99: Which is Better and When?
The Precision Effect
Ego Pricing
Picking the Price QUIZ
6 Topics
The Syllables Effect
Do Cents Make Sense?
The Comma Effect
The Verticality Effect
The Male-Red Effect
Presenting the Price QUIZ
5 Topics
The Pennies-a-Day Strategy
The Spare Change Effect
Gain-Framings and 9-Ending Prices
Time Framing
Framing QUIZ
6 Topics
The Compromise Effect
The Decoy Effect
BONUS RESOURCE: Dan Ariely Discusses the Decoy Effect
The Descending Order Effect
The Anchoring Effect
Context Effects QUIZ
11 Topics
The Subtraction Principle
The Ease of Computation Principle
Percentage-Based Discounts
The Relative Size Effect
The Verbal Matching Effect
The Relative Distance Effect
Vertical vs. Horizontal Positioning: When To Use Which
The Left Digit Effect (Returns!)
The Right Digit Effect
Putting Limits on the Offer
Smart Discounting QUIZ
7 Topics
Introduction to Partitioned Pricing
The Role of Visual Surcharge Size
The Role of Surcharge Amount
The Surcharge Consolidation Effect
Should Surcharges Be Presented as Percentages?
The Reverse Partitioning Effect
Partitioned Pricing QUIZ
5 Topics
Goodbye and Parting Words
PDF Resource
References
Bonus Lecture: More from Andrew Luttrell
Course Completion Certificate
Smart Marketing with Price Psychology
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