IIRF Online > Marketing > Search Engine Optimization > Keyword Research > Optimizing a Website for Google Search
Optimizing a Website for Google Search by Coursera
Course Highlights
- Use keyword research to select best keywords to optimize your website in search results
- Examine how to analyze, organize, create, and build content utilizing various strategies
- Use best practices to develop a high quality local SEO approach
- Develop a solid approach for achieving a productive and successful relationship with your client
Skills you will learn!
Curriculum
16 Topics
Course Overview
Applying Keyword Research Introduction
Why do a Competitive Analysis?
How to Perform a Competitive Keyword Analysis
Analyzing Your Competition
Develop a Plan to Compete
Competing With Page Level Information
Dealing with Larger Sites
Mapping Keywords to Pages
Questions to Ask
Keyword Mapping Processes
Creating a Keyword Map for Clients
A Note from UC Davis
Optimizing A Website For Search
Keyword Research & Selection (Suggested Activity)
Keyword Mapping (Suggested Activity)
18 Topics
Advanced On-Page SEO
Benefits of a Competitive Content Analysis
Dissecting the Competitive Content Analysis
What Kind of Content Will Resonate with Your Customers?
Conducting an Internal Content Audit
How to Begin Your Content Analysis
Organizing and Evaluating Content
Creating a Strategy for Optimizing Content
Domain Level Content Strategy
What Makes Content Great?
Different Types of Content and How to Use Them
Creating Impactful Content
Local SEO Part 1
Local SEO Part 2
Local SEO
Advanced On-page SEO
On-page Factors (Suggested Activity)
Content Recommendations (Suggested Activity)
20 Topics
Mobile/App SEO
External App Optimization
App Store Optimization
App A/B Testing
Optimizing Your Screenshots
KPIs for SEO Part 1
KPIs for SEO Part 2
Return on Investment (ROI)
SEO Survey Findings
Forecasting SEO Impact Part 1
Forecasting SEO Impact Part 2
Forecasting SEO Impact Part 3
App SEO
App A/B Testing
Optimizing Screenshots
Optional: SEO Survey Sign-up
Forecasting SEO
Mobile/App SEO & Metrics and KPIs
Mobile App
Creating KPIs
15 Topics
Creating an SEO Campaign
Scoping an SEO Project
Proving Your Value to Potential Clients
Managing Client Expectations
Asking the Right Questions
Importance of Achieving Quick Wins
Developing SMART Project Goals
Establishing Benchmarks and Tracking Metrics
Reporting Progress to Your Client
Course Summary
Creating an SEO Campaign
Estimating Your Time
Proving Your Worth
Ask the Client
Creating Goals (Suggested Activity)
Optimizing a Website for Google Search
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