IIRF Online > Marketing > Video & Mobile Marketing > App Store Optimization > Mobile App Marketing for Absolute Beginners
Mobile App Marketing for Absolute Beginners by Udemy
In App marketing, push notification marketing, paid marketing, email marketing, App store optimization (ASO) and more.
Course Highlights
- Will learn how to create mobile app user base spending with very little money
- Will learn how to create virality in mobile app
- Will learn how to optimize app to make search engine friendly
- Will learn how to use Facebook, Twitter, YouTube for App marketing purpose
- Will learn how to generate huge audience thorugh effective email marketing
- Will learn how effectively use push notification for app engagement
Skills you will learn!
Curriculum
2 Topics
What you will learn from this course?
Introduction to Course!
12 Topics
How virality in mobile app works ?
Summary: How virality in mobile app works?
Build virality into your app
Summary: Build virality into your app
Virality best practices
Summary: Best practices of virality
More Apps
More Apps Example : Share It
More apps example: Talking Tom
Update = $$
Summary: Update = $$
In app graphical banner ad [Crosss Promotional]
9 Topics
Power of pusn notification
Summary: Power of push notification
What is push notification?
Summary: What is push notification?
Analysis of a push message
Push notification best practices
Summary: Push Notification best practices
Advantage of Push Notification over SMS
SMS vs. Email vs. Push Notification
5 Topics
Introduction to ASO
What is ASO?
Why you need App Store Optimization
Principles of ASO
Summary: ASO Principles
12 Topics
How to determine your app's ASO is completed?
Keyword Research Process
Use Long Tail Keywords
Example of Long Tail Keywords : Talking Tom 2 App
Using AppAnnie to find competitor app's keywords
Using SensorTower to find competitor app's keywords
Using SensorTower - Keyword Ranking
Using SensorTower - Keyword Research
Using SensorTower - Keyword Suggestion
Using SensorTower - Keyword Localization
Case Study of 5 million downloads - Super Bird-Let.Go
Summary : ASO Keyword Research Process
21 Topics
ASO: Cheat Sheet (Apple App Store)
ASO: Cheat Sheet (Google Play Store)
ASO in App Title
App Title: Important Points
ASO in Keyword Field
Keywords Field: Important Points
ASO in App Icon
App Icon Design : Important Points
ASO in Short Description
App Short Description: Important Points
ASO in Description Field
App Description: Important Points
ASO In Screenshots
App Screen Shots: Important Point
App Preview Video: Important Points
Important Resources for App ScreenShots
App Rating & Review: Important Points
Tools for analyzing rating & reviews based on language
App Localization: Important Points
ASO: Apple App Store vs. Google Play Store
ASO vs. SEO
6 Topics
Why email marketing needed to get more app downloads?
Add An Email Subscription Form To Your App
Create mobile friendly email content
Video content in email performs far better result
Video content completion rate in email
Video content is popular marketing strategy
5 Topics
Before paid marketing ensure these points!!
Get positive reviews from high traffic websites
Know type of ads for mobile apps
Know the marketing terms of mobile advertisers
Know which advertiser suits best for your app/game
9 Topics
Why Facebook for Mobile App Marketing
Facebook Ad Statistics
Focus on business goal + Reflect
Facebook Ad analysis for mobile targeted user base
Analysis on Install Ad : perfect choice for mobile apps
Facebook contest: Effective marketing approach for mobile app
Why Twitter for Mobile App Marketing?
Youtube Marketing
Talking Tom Example of YouTube Marketing
Mobile App Marketing for Absolute Beginners
Related App Store Optimization Courses
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