Course Highlights
  • Business theory, foundational concepts, tools, models and frameworks
  • How to create a personal elevator pitch
  • How to create a strategic marketing plan using the 7Ps of marketing model
  • Corporate legislation
Curriculum

8 Topics
Business Strategy Basics
The Exciting World of Marketing
The Economic Perspective
Results Matter: Accounting Basics
Sustainable Operations Management
Human Capital
Technology Begins With Management Information Systems
Leadership Fundamentals

7 Topics
Business Strategy: External Environment Analysis
An Introduction to Financial Statements
Microeconomics
The Compelling World of Marketing
Operations Management: Planning and Sourcing
Strategic Human Resources
Big Data and the Internet of Things

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