Marketo for Managers by Udemy
Finally! A course for the busy marketer to master the essentials of Marketo
Course Highlights
- Key vocabulary of Marketo and marketing automation
- How to troubleshoot common issues in Marketo systems
- Create seven actionable reports to optimize your marketing
- Understand common mistakes in report creation
- Produce creative assets without a designer or developer
- Master the three types of Marketo programs
- Create advanced reports to improve your sales marketing alignment and your system quality
- Build a business case for Marketo best practices
Skills you will learn!
Curriculum
2 Topics
Introduction
How to get the most out of this course
7 Topics
Intro
Essential Marketo Concepts
Advanced Marketo Concepts
Troubleshooting Marketo
The Business Case for Marketo
How to get the most out of the Marketo Community
Section 2 Quiz
9 Topics
Why reports?
Where do I get my best leads? Create a leads by source report
Which job titles perform best? Create a Leads by Job Title Report
How are my emails doing? Create an Email Performance Report
Which Companies Secretly Admire Us? Create a Website Visitors Report
Which web pages convert the best? Create a Top Performing Web Pages Report
What has Marketing done lately? Create a Leads by Quarter Report
Which Programs Drive the Most Revenue? Create a Program Performance Report
Common pitfalls in Marketo reporting
5 Topics
Intro to Design Studio
Generate better leads with Marketo Forms
Create landing pages that convert
Create a professional looking email
Section 4 Quiz
9 Topics
Intro
Anatomy of a Best Practice Program
Creating a Basic Email Program
Introduction to Complex Marketo Programs
List Imports
Smart Campaigns
Introduction to Engagement Programs
Create an Engagement Program
Section 5 Quiz
6 Topics
Intro
Are my MQLs getting enough love?
How awful is my lead scoring model?
How dirty is my database?
The Hidden Cost of Unsubscribes
Should I trust my Marketo reports?
1 Topic
Conclusion
Marketo for Managers
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