IIRF Online > Marketing > Marketing Fundamentals > Marketing Psychology > Marketing Psychology: How To Become A Master Of Influence
Marketing Psychology: How To Become A Master Of Influence by Udemy
Marketing Psychology Secrets Revealed – How To Sell High-End Products On Autopilot (Real-Life Example Included)
Course Highlights
- Create Effective Marketing Funnels That Drive Sales
- Create Lead Magnets That Your Prospects Desperately Want
- Apply The 12-Step Formula For Writing Scripts For Videos That Sell
- How To Drive High-Paying Customers From Amazon For FREE
- Apply The Value Hammer Technique To Craft Irresistible Offers (In Any Market)!
- Write Effective Emails In Your Email Marketing Sequence
- Identify Your Target Audience (Demographics & Psychographics)
- Influence The Decision Brain Of Your Prospect To Close More Sales
- Come Up With Effective Names For Digital Products
- Increase The Value Of Your Ideas 10x
- Discover The Elements Of High-Converting Squeeze Pages
- Communicate To The 4 Learning Styles (by David Kolb)
- Create High-Quality Content That Your Customers Will Love
- Choose The Right Pricing Strategies And The Ones You Must Avoid
- Use The Framing Effect To Influence Buying Decision
- Understand When And How To Present The Price Of Your Product
- Implement Pricing Tactics To Increase Sales
- Price Your Product Line
- Increase The Effectiveness Of Your Discount Tactics
- Calculate Important Business Metrics (Simple Formulas Provided)
- Use The Two Forces (Pain And Pleasure) To Influence Buying Decision
- Apply The Power Of Anticipation To Your Marketing
- Apply The Urgency Principle To Close More Sales
- Eliminate The Chance Of Decision Fatigue
- Align Bonuses To Your Main Offer
- Apply Social Proof On Your Sales Page, Squeeze Page, And Blog
- Understand The Difference Between Emotional And Rational Appeal (And Use The Right One For Your Audience)
- Apply Guarantees As Objection Killing Devices
- Discover The Most Critical Points In Your Marketing Funnel That You Must Test
- Use FAQ As An Objection-Killing Device
- Apply An Onboarding Sequence To Reduce Refunds
- Enhance Your Listening Skills
- Top 3 Elements Of Highly-Converting One Time Offers (OTOs)
- How To Apply "The Same Day Funnel"
- How To Apply "The Recurring Revenue Funnel"
- How To Apply "The High-Ticket Funnel"
Skills you will learn!
Curriculum
7 Topics
How To Get The Most Out Of This Program
Please Introduce Yourself
Your Experience With This Course
The Connection Between Psychology And Marketing
Top 3 Mindsets That Will Help You Succeed
[2024 Update] - Download These 3 New Marketing Checklists
A Note From The Instructor (Please Don't Skip)
9 Topics
Why Do Businesses Need Info Products?
The Name Of Your Program
Quality Content - Your Competitive Advantage
The APE Model Revealed - Teach For Behavioral Change
Communication Mastery - 4 Learning Styles
Increase The Value Of Your Ideas Instantly By A Factor Of 10
General Recap - The Psychology Of Digital Information Product Creation
Quiz: The Psychology Of Digital Information Product Creation
Action Steps - The Psychology Of Digital Information Product Creation
11 Topics
Pricing Overview - How To Price Correctly
How To Make A $500 Product Look Like A Real Bargain
The Framing Effect - More Examples And Considerations
Top Pricing Tactics - Part 1
Top Pricing Tactics - Part 2
Top Pricing Tactics - Part 3
How To Do Discounts - The Right Way
Pricing Your Product Line
General Recap - The Psychology Of Pricing
The Psychology Of Pricing
Action Steps - The Psychology Of Pricing
5 Topics
Conversion 101 And Why It Matters
Three Brains One Decision Maker
Customer Behavior - Pain & Pleasure
The Power Of Anticipation (Launch Secret)
The Urgency Principle
13 Topics
How To Increase Sales By Applying The Urgency Principle
Scarcity Marketing Introduction
Discover How Big Brands Use Scarcity
Two Types Of Scarcity (In Many Cases You Can Use Both)
Do Not Apply Scarcity Like This...
[Sales Page Examples] Scarcity For Physical & Digital Products
Your Blog & Banner Blindness
Scarcity On Facebook Ads Plus A Psychological Study On "Reason Why" Copy
[Great For Agency Owners] Scarcity On Your Cold Reach Messages
WordPress Plugin For Scarcity Marketing
Step-By-Step: How To Create A Fixed Dates Scarcity Campaign - Part 1
Step-By-Step: How To Create A Fixed Dates Scarcity Campaign - Part 2
[The End Of The Mini-Course] Scarcity Marketing
8 Topics
Decision Fatigue - Stop Decreasing Your Conversions
Not All Bonuses Are Created Equal
Social Proof - "This must be the right thing to do..."
Attack The EMOTIONS Of Your Prospects
Your Guarantee
General Recap - The Psychology Of Conversion
The Psychology Of Conversion
Action Steps - The Psychology Of Conversion
27 Topics
What Is A Marketing Funnel? Hint: Your Sales Engine
Who Are You Serving ? (The #1 Question To Ask!)
Who Are You Serving ? (Demographics & Psychographics)
What Is A High-Converting Squeeze Page (6 Elements)?
High-Converting Squeeze Page (From $0 To Over $1000000 in 24 Months)
High-Converting Squeeze Page (Your First 1K)
Lead Magnets - Don't Create Any Lead Magnets Before You Watch This!
The Tools For Creating Your Lead Magnet
Marketing Funnel #1 (Use For Selling Products Under $100)
Marketing Funnel #2 (Use For Selling Products From $397 to $2997)
Marketing Funnel #3: Continuity (Work In Progress)
[Download 14 Emails] Modify Them To Fit Your Business. For Digital Products Only
Example Value-Based Video #1
Example Value-Based Video #2
Example Value-Based Video #3
Marketing Automation - The Email Service Provider I Use And Why
The First Email Of Your Sequence
What Should You Write In These Value-Based Emails?
The Secret Formula Behind Videos That Sell (12 Steps)
Copywriting Framework For High-End Products
Example Sales Video #1 (Main Offer) | (Educational Purpose Only)
Example Sales Video #2 (Low-Dollar Offer) | (Educational Purpose Only)
FAQ - Objection Killing Device
Quality Assurance: The Importance Of Testing (Don't Skip)!
General Recap - The Psychology Of Your Marketing Funnel
The Psychology Of Your Marketing Funnel
Action Steps - The Psychology Of Your Marketing Funnel
9 Topics
Great Customer Service - Your Winning Strategy
Speed Matters (1046 Customers Surveyed - Top 2 Key Findings)
What Your Competitor Doesn't Do (But You Will)!
Implement An Onboarding Sequence
Steal My Onboarding Sequence
Effective Listening
General Recap - The Psychology Of Great Customer Service
The Psychology Of Great Customer Service
Take Action - The Psychology Of Great Customer Service
9 Topics
How Do We Choose A Marketing Funnel?
Introducing "The Same Day" Funnel Plus The Top 3 Elements Of Effective OTOs
Introducing "The Recurring Revenue Funnel"
Introducing "The High-Ticket Funnel"
My Favorite Copywriting Definition Plus One SIMPLE Rule
The Value Hammer Technique - The Secret To Irresistible Offers
The Value Hammer Technique - 3 Examples
The #1 Free Traffic Source For Getting High-Paying Clients (DON'T SKIP!)
Books Recommended By Vladimir Raykov
5 Topics
Introduction To The Section And What To Expect
How To Build A Two-Step Funnel And Connect Your Email Service Provider
How To Integrate Mailchimp To ThriveThemes Via API (Merketers Friendly)
How To Optimize & Test Your Funnel Pages For Mobile Responsiveness
Bonus Lecture
Marketing Psychology: How To Become A Master Of Influence
Related Marketing Psychology Courses
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