Marketing on TikTok by Coursera
Skills you will learn!
Curriculum
11 Topics
Introduction: Marketing on TikTok
Creating Original Content
How to Use Hashtags Hashtag Challenges & Trends
Advertising and ecommerce overview
Sponsored content and partnering with influencers
How to create a business account
Join Aptly’s Marketing with TikTok Community!
TikTok Business Resources
Businesses on TikTok: Examples
Graded Quiz: TikTok for Business
Activity: Analyzing Businesses on TikTok
18 Topics
Creating a TikTok Marketing Strategy
Building your brand
Nuts and Bolts of Creating Content for TikTok
Creating a content plan/calendar
TikTok creator marketplace
Maintaining Your Presence on TikTok
Brand voice and style
Increase engagement
Use analytics to inform future choices
Try new things/testing
Conclusion
TikTok for business blog
Tips to Grow and Maintain Your Presence on Social Media
Graded Quiz: Building a Presence on TikTok
Graded Quiz: Maintain Your Presence on TikTok
Activity: Creating a Content Plan for TikTok
Practice Quiz: Maintain Your Presence on TikTok
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Marketing on TikTok
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