IIRF Online > Marketing > Marketing Fundamentals > Marketing Management > Marketing Management Masterclass - 13 in 1 MBA Level Course
Marketing Management Masterclass - 13 in 1 MBA Level Course by Udemy
Learn 'Marketing Management' subject in a simplified way through 13 comprehensive sections by a leading Professor
Course Highlights
- You will learn various concepts of marketing, right from an overview of marketing to marketing Mix - 4Ps and 7Ps of marketing.
- You will learn marketing research and segmentation, targeting and positioning (STP).
- You will learn consumer and business buying behaviour.
- You will learn branding, product life cycle (PLC) and Product strategy.
- You will learn how a firm /company price a product and what are the pricing strategies.
- You will learn how a firm creates marketing / distribution Channel.
- You will learn about integrated marketing communications (IMC), including advertising and sales promotion.
Skills you will learn!
Curriculum
11 Topics
What is Marketing
Difference between Marketing and Selling
Marketing is Everything
History of Marketing
Marketing Philosophies / Marketing Orientation
What is Marketed
Marketing Mix : 4Ps of Marketing
Marketing Mix : 7Ps of Marketing
Needs Wants and Demand
Changing Face of Marketing in the Digital Era
Digital Marketing
9 Topics
Customer Value in Marketing
The 5Cs of Marketing Analysis
Market Oriented Strategic Planning
Marketing Plan
Customer Relationship Management
SWOT Analysis
Ansoff Matrix / Product Market Expansion Grid
BCG Matrix / Growth - Share Matrix / Product Portfolio Matrix
Porter's Five Forces Model
9 Topics
Marketing Information System
Marketing Environment / PESTLE Analysis
Demographic Environement
Economic Environment
Socio-Cultural Environement
Green Marketing
Technological Environment
Legal and Political Environment
Environmental Scanning
12 Topics
Meaning and Importance of Marketing Research
Difference between Market Research and Marketing Research
Formal and Informal Marketing Research
Six Steps to Marketing Research
Step 1 : Define the Problem
Step 2 : Develop the Research Plan
Step 3 : How to collect Primary Data
Research Instruments
Sampling Plan
Concept testing & Conjoint Analysis
Step 3 to 6 of Marketing Research
Marketing Decision Support System
6 Topics
Classification of Market Size
Demand Forecasting for New Products
Demand Forecasting
Methods of Demand Forecasting
Statistical Methods
Survey Method
11 Topics
Marketplace Marketspace and Meta Market
Consumer Market : FMCG
Consumer Market : Consumer Durables
Consumer Behaviour
Cultural factors
Social Factors
Personal Factors
Psychological Factors : Motivation
Maslow's Hierarchy of Needs Theory
Psychological Factors : Perception Learning Attitude and Beliefs
Five Stages of the Consumer Buying Decision Process
5 Topics
Business Marketing / B2B Marketing
Difference between Business Market and Consumer Market
Buying Situations
Buying Centre
Business Buying Decision Process : The Eight Stage Model
9 Topics
Market Segmentation
How do you segment a Consumer Market
Demographic Segmentation
Geographic Segmentation
Geodemographic Segmentation
Psychographic Segmentation
Behavioural Segmentation
Targeting / Target Market Selection
Positioning
8 Topics
What is a Brand
History of Branding
Benefits of Branding
Brand Management
Brand Image
Brand Identity
Brand Personality
Brand Equity
9 Topics
Product
Product Levels : The Customer Value Hierarchy
Product Mix : Width Length and Depth
Product Line and Brand Extensions
New Product Development
Stages in New Product Development
Product Life Cycle (PLC)
Strategies for Different Stages of Product Life Cycle
Managing Product and Brand Portfolios
10 Topics
What is a Price
Setting the Price
Setting the Price : Pricing Objectives
Setting the Price : Demand
Setting the Price : Costs
Setting the Price : Competition
Setting the Price : Pricing Methods
Setting the Price : Final Price
Adapting the Price
Changing the Price
10 Topics
Place / Marketing Channels
Why do you require a Marketing Channel
Classification of Marketing Channel Intermediaries
Marketing Channel Levels
Marketing Channel Flows
Marketing Channel Design Decisions
Distribution Strategies
Push Vs. Pull Strategy
Marketing Channel Management Decisions
Marketing Channel Conflict
12 Topics
Promotion / Integrated Marketing Communications (IMC)
Communication Process / Communication Model
Consumer Response Hierarchy Models
Promotional Mix / Tools of Integrated Marketing Communications
Advertising
Sales Promotion
Public Relations
Direct Marketing
Personal Selling
Digital Marketing
Difference between Above the Line (ATL) and Below the Line (BTL)
Promotional Mix Monitoring Evaluation and Control
Marketing Management Masterclass - 13 in 1 MBA Level Course
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