Marketing Automation with AI and HubSpot: Plan to Execution by Coursera

Develop effective ChatGPT prompts for the creation of a marketing automation strategy.
Design and publish an automated lead nurturing workflow with customer elements and lead scoring for campaign launch.
Create a campaign performance dashboard to visualise marketing automation performance.

7 Topics

Setup a HubSpot account and add contact records

Develop a marketing automation strategy in ChatGPT

Design a lead form and active list

Design automated emails

Configure lead scoring

Create and publish an automated workflow for campaign launch

Create a campaign performance dashboard

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Marketing Automation with AI and HubSpot: Plan to Execution

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