IIRF Online > Marketing > Search Engine Optimization > Local SEO > Local SEO: A Definitive Guide To Local Business Marketing
Local SEO: A Definitive Guide To Local Business Marketing by Udemy
Watch step by step and see exactly how I optimise a live local business website and get it onto the 1st page of Google
Course Highlights
- How to rank your local business website on page 1
- How to find the best keywords to target for your local businesses
- How to optimise your website like a SEO pro and beat your competitors
- How to build high quality SEO backlinks that move the needle
- How to increase your locational relevancy by using this simple trick
- How to build citations and rank fast in the map pack
- How to come up with tons of content ideas for your local business blog
- How to track and measure your overall progress
Skills you will learn!
Curriculum
2 Topics
Introduction
Start Here: Read Me Before You Start
1 Topic
What To Expect + Proof This Works
5 Topics
Please Read
What We're Going To Cover In This Section
What Is Local SEO & Why Is It Important?
Map Pack Vs Organic Results
The Two Elements That Make Up a Local SEO Campaign
15 Topics
What We're Going To Cover In This Section
What Is A Keyword And Understanding The Intent Behind it
Brainstorming your SILS
How To Determine Keyword Difficulty
Keyword Difficulty Pro Tip
A Free Tool You Can Use For Keyword Research
How To Find Out What Keywords Your Website Currently Ranks For
How To Find Additional Keywords For Your Business Using SEMRush
Keyword Research Template
How To Find All The Keywords Your Competitors Rank For
How To Use Google Auto-suggest To Come Up With Keyword Ideas
How To Use Craigslist To Come Up With Keyword Ideas
The Importance Of Keeping Your Keywords Organised
How many keywords should I target on a page?
Quiz #1 - Local SEO + Keyword Research
10 Topics
What We're Going To Cover In This Section
The Importance Of Content + The 2 Types You Should Have On Your Website
Service & Locational Based Content
Review Your Competitors
SEMRush - Topic Research
Subscribe To Industry Related Blogs
Examples Of Bad Content
What To Avoid When Creating Your Content
How To Ensure Your Content Conveys Trust
The Importance Of Fresh Content
10 Topics
What We're Going To Cover In This Section
Don't Skip - Important GMB Update
What is a GMB listing?
How To Check If Your Business Is Already Listed
How To Set Up A Google My Business Listing
How To Navigate Around The GMB Dashboard
The 9 Elements To Optimise On Your GMB Listing
How To Optimise Your GMB Listing
How To Find Out What GMB Categories Your Competitors Have Selected
What To Do If Your Business Has Multiple Locations
22 Topics
What We're Going To Cover In This Section
What Is A Citation
The Benefits Of Citations + The 3 Categories You Should Be Building
How To Perform A Citation Audit
Citation Audit Spreadsheet - Template
How To Find Citation Opportunities For Your Business
How To Reverse Engineer Your Competitors Citations
A Recommended Vendor To Outsource The Whole Process To (If you wish)
Quiz #2 - Content + Google My Business + Citations
Top Citations Sources in the United Kingdom
Top Citation Sources in the United States
Top Citation Sources in India
Top Citations Sources in France
Top Citation Sources in Germany
Top Citation Sources in Italy
Top Citations Sources in Spain
Top Citation Sources in Canada
Top Citation Sources Sites in Poland
Top Citations Sources in Australia
Top Citation Sources in The Netherlands
Top Citations Sources in Ireland
How To Find The Top Citation sources for ANY country
12 Topics
What We're Going To Cover In This Section
What is Onpage SEO?
The 3 Kings
Optimising For The First King - URL
Optimising For The Second King - SEO Title Tag
Optimising For The Third King - Page Title
How To Geotag Images For Local Relevance
An SEO Trick To Help Add Geo Relevancy To Your Website
What Are Internal Links & How To Add Them
What Is Schema & How To Easily Add It To Your Website
UPDATE: Schema Test Tool
What Is An XML SiteMap And How To Create One
4 Topics
What We're Going To Cover In This Section
The Correlation Between Page Speed & Rankings
How To Test Your Websites Page Speed
Web Hosting & Servers
17 Topics
What We're Going To Cover In This Section
What Is A Backlink & Why Are They Important
What Is Anchor Text & Why Does It Play A Crucial Role In Link Building
What Anchor Types Does Your Website Need?
What Pages Should You Build Backlinks To?
How To Find Out What Backlinks Your Website Already Has
The Difference Between Citations And Backlinks
How To Determine What Makes A Good Backlink
How To Generate High Quality Backlinks - Strategy 1
Guest Posting Update
How To Generate High Quality Backlinks - Strategy 2
How To Generate High Quality Backlinks - Strategy 3
Sponsorship Link Building Template
How To Generate High Quality Backlinks - Strategy 4
How many backlinks should I build a month?
The BEST Link Building Strategy - Results Based
Quiz #3 - Onpage SEO + Page Speed and Hosting + Link Building
4 Topics
What We're Going To Cover In This Section
Why Are Reviews Important
How To Generate Reviews
How To Deal With Fake Reviews
4 Topics
What We're Going To Cover In This Section
What Is CRO & Why Is It Important
How To Turn Your Website Into A Conversion Machine
My Favourite CRO Hack
6 Topics
What We're Going To Cover In This Section
Mindset
CMS (Content Management System) Of Choice
How To Test If Your Website Is Mobile Friendly
How To Set Up Google Analytics
How To Set Up Google Search Console
5 Topics
What We're Going To Cover In This Section
How To Keep Track Of All Your Backlinks
How To Track Your Rankings
Key Things To Be Aware Of
Website Management Template
3 Topics
What We're Going To Cover In This Section
Knowledge Is Power
How Long Does It Take To See Results
4 Topics
What To Do If Your Rankings Aren't Increasing
Google Algorithms You Should Know About
List of FREE resources
Course Word Track
1 Topic
Conclusion
1 Topic
How To Package Your Services
1 Topic
Bonus Lecture
Local SEO: A Definitive Guide To Local Business Marketing
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