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LinkedIn Marketing: LinkedIn Essentials and Content Creation by Futurelearn
Learn how LinkedIn works and how to create effective and engaging content.
Course Highlights
- Define the key features of LinkedIn as a professional network
- Identify which types of people and businesses can benefit from marketing on LinkedIn
- Describe the different types of content presented on LinkedIn
- Explain the key features of LinkedIn search functionality and how the algorithm works
Curriculum
6 Topics
Understanding the LinkedIn landscape
Benefits and value of using LinkedIn
LinkedIn content and page types
Using LinkedIn search and algorithm
Building a LinkedIn content strategy
Effective content creation
LinkedIn Marketing: LinkedIn Essentials and Content Creation
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