IIRF Online > Development > No-Code Development > Web Design > Landing Page Design & Conversion Rate Optimization
Landing Page Design & Conversion Rate Optimization by Udemy
Triple Your Conversion Rate With These Landing Page Design Principles & Build A Landing Page From Scratch With No Code
Course Highlights
- Design a high converting landing page from scratch without a single line of code
- Double or triple your landing page conversion rates by applying the principles of clarity, simplicity and perceived value
- Run A/B tests to guarantee a better conversion rate over time without knowing any statistics
- Know exactly how to design a call to action that will motivate your visitor's to take the actions you want them to take
- Apply psychological persuasion frameworks to your landing pages and websites
- Write headlines that will provide the right type of motivational trigger that appeals to the hearts of your visitors
- Determine the best type of landing page to send your marketing campaign traffic to
- Run professional usability tests like the 5 second test and the preference test
- Convince your boss to allocate more company resources to conversion rate optimization
- Understand your website traffic based on the Fogg Behavior Model
- Determine where in the sales funnel your visitors are and how to design landing pages that cater to each stage in the funnel
- Create a professional logo from scratch in Photoshop
- Identify the issues that are currently hurting your conversion rate and how to apply good landing page design to fix the problems
Skills you will learn!
Curriculum
11 Topics
Download all Section One Slides
Welcome to this course! Let's lay the groundwork for good landing page design
The Myth Of The Perfect Landing Page Conversion Rate
The 3 Main Types of Landing Pages and How To Use Them Effectively
Common Business Models and Understanding Your Conversion Actions
The AIDA Sales Funnel and The Online Decision Making Process
The Awareness Stage of the Funnel: Where It All Begins
The Interest Stage of the Funnel ... Tell Me More
The Desire Stage of the Funnel ... I Want What You Sell
The Action Stage of the Funnel ... I'm Going to Buy What You Sell
Making Your Landing Page Design Memorable
13 Topics
Download all Section Two Slides
The Primacy of Product and The Concept of Usability in Landing Page Design
Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks
The 5 Second Usability Test in Landing Page Design (and how you can use it now)
The Art and Science Behind Designing High-Converting Calls To Action (CTA's)
Readability and Visual Hierarchy Landing Page Design
Respecting Web Conventions in Landing Page Design
Using Videos Graphics and Imagery to Increase Landing Page Conversion Rates
Information Architecture and Accessibility - Landing Page Design Best Practices
Trust Safety and Credibility (Part 1) Landing Page Design Best Practices
Trust Safety and Credibility (Part 2) Landing Page Design Best Practices
Dedicated Landing Page Design Best Practices (Part 1)
Dedicated Landing Page Design Best Practices (Part 2)
5 Topics
Download all Section Three Slides
Using Scarcity to Improve Conversion Rates on Your Landing Pages
Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages
Principles of Persuasion ... Anchoring and Cognitive Dissonance Theory
User Scenarios and Contextual Perception in Landing Page Design
14 Topics
My Favorite Landing Page Builders and Getting Started With Our Unbounce Page
Getting Familiar With the Unbounce Page Builder and Adding Our Header Section
Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool
Working With Background Imagery in Landing Pages and Developing Our Hero Section
Creating a Form Action Block and Finishing the Hero Section in Unbounce
Discussing Landing Page Design Changes and Creating our Primary Content Section
Finishing Page Content Adding Icons Footer and Working With Buttons Unbounce
Publishing Your Unbouonce Landing Page on Your Custom Domain
Adding Custom CSS in Unbounce to Create Professional Drop Shadows
Making Your Landing Page Design Work Better With Custom Javascript Snippets
Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines
Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form
Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights
Integrating Your Unbounce Form Submissions With Your Mailchimp Account
2 Topics
Goodbye For Now ... I Will Miss You Dearly
Resources For Shooting Your Udemy Course
4 Topics
Western Computer Audit Part 1
Western Computer Audit Part 2
Western Computer Audit Part 3
Western Computer Audit Part 4
Landing Page Design & Conversion Rate Optimization
Related Web Design Courses
Thank You!
Your review has been submitted successfully.